TGT
Target Corporation
stock NYSE

Are you trying to pretend that TGT was removed from the S&P 100 because of a 2-3% decline in revenue? If so, that is either simply ignorant or intentionally disingenuous. Don't let your politics bias your information sources or the information you pass on to others.

In this case, TGT annual revenues have hovered at ~$106B since 2021 (±$1B), which was an increase from 2020's $94B. The **median** annual revenue for companies in the S&P 100 is ~$60B. It wasn't removed because of revenues. It was removed because of its market cap and growth potential. For example, compare it to Tesla, which has similar annual revenue, ~$95B. However, while TGT stalled for 5 years at ~$106B, TSLA grew:

- 2025: $94.83 billion
- 2024: $97.69 billion
- 2023: $96.77 billion
- 2022: $81.46 billion
- 2021: $53.82 billion
- 2020: $31.54 billion

Meanwhile, TSLA market cap is nearly $1.5T, and TGT's is at just $55B. Imo, both caps are dumb, but one is clearly indicative of investor confidence (even if misguided) while the other screams "Fire Sale". Lol.

The boycott had little effect on TGT. They were in a pretty bad spiral for a couple years before the boycott.

It definitely didn't help, but (IIRC) they said it had ~2-3% impact on revenues.

I was holding a massive amount of SPXL at the time. I didn't want to pay taxes on the long-term gains, so I ate a very large decline on paper for that year. However, shorting key industries helped to significantly lessen the blow and allowed me to dollar-cost average while waiting for CPI and PPI to cool.
For instance, back in early January, NFLX dropped 25%-ish after their earnings call. That drop was spurred by a strong decline in subscriber growth. People were also starting to worry about inflation, so that exacerbated the sell-off. TGT and WMT dropped anywhere from 20-30% across a few sessions after their earning calls in April and May. They were experiencing lower revenues due to inflation-driven consumer cutbacks. META dropped some 60% due to ad revenue declines. Buying monthly puts on every other mid-cap and large-cap company after witnessing those earnings calls was good money.

Actually, I finally broke even on TGT last week after buying about a year ago.

Prior Stock of the Month Selections:
[HSY](https://www.reddit.com/r/dividends/s/ZLm6XQU5WV) (January 4, 2025): Up 33.6% in price, 4.12% in dividends paid
[SNA](https://www.reddit.com/r/dividends/s/DnNelrWqHk) (February 1, 2025): Up 6.5% in price, 3.23% in dividends paid
[NDSN](https://www.reddit.com/r/dividends/s/lPXO8xeX4g) (March 1, 2025): Up 29.1% in price, 1.51% in dividends paid
[OSK](https://www.reddit.com/r/dividends/s/CpjGlpOLzm) (April 5, 2025): Up 97.0% in price, 2.68% in dividends paid
[PEP](https://www.reddit.com/r/dividends/s/alR4OBKguO) (May 3, 2025): Up 18.9% in price, 4.24% in dividends paid
[TGT](https://www.reddit.com/r/dividends/s/lEkjfD8a60) (June 7, 2025): Up 22.9% in price, 3.48% in dividends paid
[LOW](https://www.reddit.com/r/dividends/s/0QtRuKM721) (July 5, 2025): Up 10.6% in price, 1.58% in dividends paid
[OLED](https://www.reddit.com/r/dividends/s/Ub7xnqoYoJ) (August 2, 2025): Down 33.5% in price, 0.62% in dividends paid
[CME](https://www.reddit.com/r/dividends/s/Buj1QUz1XI) (September 6, 2025): Up 22.2% in price, 0.96% in dividends paid
[DPZ](https://www.reddit.com/r/dividends/s/jbvHJHMC1y) (October 4, 2025): Down 4.1% in price, 0.41% in dividends paid
[PAYX](https://www.reddit.com/r/dividends/s/Igdp3CIxkN) (November 1, 2025): Down 13.5% in price, 1.85% in dividends paid
[CUBE](https://www.reddit.com/r/dividends/s/sSXcijXwiG) (December 6, 2025): Up 9.8% in price, 1.45% in dividends paid
[ABT](https://www.reddit.com/r/dividends/s/SiLcM8AukY) (January 3, 2026): Down 11.4% in price, 0.51% in dividends paid
[ZTS](https://www.reddit.com/r/dividends/s/UDrJHC951F) (February 7, 2026): Down 4.5% in price, no dividends paid yet

PYPL/TGT dropped form the S&P 100 with a forward view announced.