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BOON
Pickens Morningstar Renewable Energy Response ETF
stock NYSE

Inactive
Aug 13, 2019
19.63USD+1.252%(+0.24)2,806
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0.00USD0.000%(0.00)0
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0.00USD0.000%(0.00)0
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BOON Reddit Mentions
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We have sentiment values and mention counts going back to 2017. The complete data set is available via the API.
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BOON Specific Mentions
As of Oct 4, 2026 7:55:15 AM EDT (1 min. ago)
Includes all comments and posts. Mentions per user per ticker capped at one per hour.
54 days ago • u/HulaHoopFun • r/stocks • sony_is_a_classic_value_play_with_a_call_option • Company Analysis • B
SONY stock is bullish for several reasons. Given the news yesterday that SONY is developing a $6.4B AI chip JV with TSMC, here is why SONY is a classic value play with an AI chip call option still underappreciated by the market. SONY stock reached all-time-high $30 a share last November, then got hit hard by memory chip shortage on its gaming business, bringing it down to $20 (the bottom) on a temporary supply shock. Now that memory chip stocks are coming back to earth, SONY is on the rise again over the last month, with 50% appreciation potential just getting back to November ATH once memory chip shortage clears up in 2027 (and GTA 6 launches, which is almost a SONY exclusive given it's not launching on PC or Nintendo). Consensus Wall St analysts still have SONY stock priced in $30-$35 range. Stock sold off hard because retail saw memory shortage headline and feared the worse for PlayStation.
In terms of fundamental analysis, several things really exciting about Sony:
1. Sony under new CEO Totoki has been spinning off legacy low growth segments such as consumer TV and financial services (life insurance in Japan), these historically added a significant conglomerate discount on Sony stock, splitting SONY as an entertainment, chip, consumer electronics, and financial services company. Now, however, SONY is essentially just an entertainment and chip company, the two sexiest segments that are much higher growth and simpler in structure.
2. Massive competitive landscape improvements. In early 2022, Xbox announced the acquisition of Activision, and everyone thought Xbox was going to make Activision games exclusive. 4 years later, the EXACT OPPOSITE happened, Xbox couldn’t make back the massive $70B price tag of Activision (PS5 outsold Xbox Series at staggering 5:1 ratio), and now Xbox has made not only Activision games multi-platform on PS5, but also Bethesda and even its core Xbox studios games. Turns out in the history of video games that the Xbox Activision acquisition was a massive BOON for Sony, because it forever destroyed its top competitor Xbox as a walled garden console exclusive, so now essentially all Xbox games are also on PS5.
3. Development of AI since 2022. Generative AI is the first stage of AI, while Physical AI is the next stage of AI (NVIDIA and Tesla both betting their companies future on Physical AI). Sony is the #1 player in Physical AI chips. It just signed a massive new JV with TSMC to make such Physical AI chips. Sony’s chip business just doubled its operating income last quarter, and is now Sony’s SECOND LARGEST segment, right after gaming, and is by far the fastest growing segment. Sony is just now starting to capitalize on AI, and the market is still far from pricing in its AI chip value.
For a helpful explainer video of Sony’s AI chip business, you can search ‘Sony chip stock investor’ on YouTube.
Therefore, fundamentally, SONY is up for a massive rebound when memory shortage clears (it already has been, just look at recent cratering of memory chip stocks), market is just now starting to re-price this shortage as a temporary supply shock that's clearing up now. While SONY also holds a massive call option on physical AI chips, where it is the world's #1 player in (that's why TSMC picked SONY as JV partner).
Also doesn't hurt that SONY's Spider-Man Brand New Day is now the 12th highest earning move OF ALL TIME after less than 2 weeks, and is on track to become a top 3 highest earning movie of all time.
sentiment 0.82
54 days ago • u/GreatFriendHi • r/stocks • sony_is_a_classic_value_play_with_a_call_option • Company Analysis • B
SONY stock is bullish for several reasons. Given the news yesterday that SONY is developing a $6.4B AI chip JV with TSMC, here is why SONY is a classic value play with an AI chip call option still underappreciated by the market. SONY stock reached all-time-high $30 a share last November, then got hit hard by memory chip shortage on its gaming business, bringing it down to $20 (the bottom) on a temporary supply shock. Now that memory chip stocks are coming back to earth, SONY is on the rise again over the last month, with 50% appreciation potential just getting back to November ATH once memory chip shortage clears up in 2027 (and GTA 6 launches, which is almost a SONY exclusive given it's not launching on PC or Nintendo). Consensus Wall St analysts still have SONY stock priced in $30-$35 range. Stock sold off hard because retail saw memory shortage headline and feared the worse for PlayStation.
In terms of fundamental analysis, several things really exciting about Sony:
1. Sony under new CEO Totoki has been spinning off legacy low growth segments such as consumer TV and financial services (life insurance in Japan), these historically added a significant conglomerate discount on Sony stock, splitting SONY as an entertainment, chip, consumer electronics, and financial services company. Now, however, SONY is essentially just an entertainment and chip company, the two sexiest segments that are much higher growth and simpler in structure.
2. Massive competitive landscape improvements. In early 2022, Xbox announced the acquisition of Activision, and everyone thought Xbox was going to make Activision games exclusive. 4 years later, the EXACT OPPOSITE happened, Xbox couldn’t make back the massive $70B price tag of Activision (PS5 outsold Xbox Series at staggering 5:1 ratio), and now Xbox has made not only Activision games multi-platform on PS5, but also Bethesda and even its core Xbox studios games. Turns out in the history of video games that the Xbox Activision acquisition was a massive BOON for Sony, because it forever destroyed its top competitor Xbox as a walled garden console exclusive, so now essentially all Xbox games are also on PS5.
3. Development of AI since 2022. Generative AI is the first stage of AI, while Physical AI is the next stage of AI (NVIDIA and Tesla both betting their companies future on Physical AI). Sony is the #1 player in Physical AI chips. It just signed a massive new JV with TSMC to make such Physical AI chips. Sony’s chip business just doubled its operating income last quarter, and is now Sony’s SECOND LARGEST segment, right after gaming, and is by far the fastest growing segment. Sony is just now starting to capitalize on AI, and the market is still far from pricing in its AI chip value.
For a helpful explainer video of Sony’s AI chip business, you can search ‘Sony chip stock investor’ on YouTube.
Therefore, fundamentally, SONY is up for a massive rebound when memory shortage clears (it already has been, just look at recent cratering of memory chip stocks), market is just now starting to re-price this shortage as a temporary supply shock that's clearing up now. While SONY also holds a massive call option on physical AI chips, where it is the world's #1 player in (that's why TSMC picked SONY as JV partner).
Also doesn't hurt that SONY's Spider-Man Brand New Day is now the 12th highest earning move OF ALL TIME after less than 2 weeks, and is on track to become a top 3 highest earning movie of all time.
sentiment 0.82
54 days ago • u/GreatFriendHi • r/stocks • sony_tsmc_to_invest_64_billion_in_japanese_sensor • C
I'm bullish on SONY stock for several reasons. SONY is a classic value play: stock reached all-time-high last November, then got hit hard by memory chip shortage on its gaming business. Now that memory chip stocks are coming back to earth, SONY is on the rise again last 1-2 months, with 50% appreciation potential to get back to November ATH once memory chip shortage (temporary supply shock) clears up in 2027.
In terms of fundamental analysis, several things really exciting about Sony:
1. Sony under new CEO Totoki has been spinning off legacy low growth segments such as consumer TV and financial services (life insurance in Japan), these historically added to the conglomerate discount on Sony stock, splitting SONY as an entertainment, chip, consumer electronics, and financial services company. Now SONY is essentially just an entertainment and chip company, much higher growth and simpler structure.
2. Massive competitive landscape improvements. In early 2022, Xbox announced the acquisition of Activision, and everyone thought Xbox was going to make Activision games exclusive. 4 years later, the EXACT OPPOSITE happened, Xbox couldn’t make back the massive $70B price tag of Activision, and now it’s made not only Activision games multi platform on PS5, but also Bethesda and even its core Xbox studios games. Turns out in the history of video games that the Xbox Activision acquisition was a massive BOON for Sony, b/c it forever destroyed its top competitor Xbox as a walled garden console exclusive, so now essentially all Xbox games are also on PS5.
3. Development of AI since 2022. Generative AI is the first stage of AI, while Physical AI is the next stage of AI (NVIDIA and Tesla both betting their companies future on Physical AI). Sony is the #1 player in Physical AI chips. It just signed a massive new JV with TSMC to make such Physical AI chips. Sony’s chip business just doubled its operating income last quarter, and is now Sony’s SECOND LARGEST segment, right after gaming, and is by far the fastest growing segment. Sony is just now starting to capitalize on AI, and the market is still far from pricing in its AI value.
For a helpful explainer video of Sony’s AI chip business, you can search ‘Sony chip stock investor’ on YouTube.
Therefore, fundamentally, SONY is up for a massive rebound when memory shortage clears (it already has, just look at recent cratering of memory chip stocks), market is just now starting to re-price this shortage as a temporary supply shock that's clearing up now. While SONY holds massive call option on physical AI chips, where it is the world's #1 player in (that's why TSMC picked SONY as JV partner).
Also doesn't hurt that SONY's Spider-Man Brand New Day is now the 12th highest earning move OF ALL TIME after less than 2 weeks, and is on track to become a top 3 highest earning movie of all time.
sentiment 0.89
54 days ago • u/GreatFriendHi • r/stocks • sony_tsmc_to_invest_64_billion_in_japanese_sensor • C
What your describing is chart reading, not fundamental analysis. Several things happened to Sony in last 5 years that precipitates longer-term fundamental improvements:
1) Sony under new CEO Totoki has been spinning off legacy low growth segments such as consumer TV and financial services (life insurance in Japan), these historically added to the conglomerate bloat that resulted in a significant conglomerate discount on Sony stock.
2) Massive competitive landscape improvements. The first big SONY stock price pullback I assume you’re referring to is in early 2022 when Xbox announced the acquisition of Activision, that’s when Sony stock took a dive from $25 to under $20 b/c everyone thought Xbox was going to make Activision exclusive. 4 years later, the EXACT OPPOSITE happened, Xbox couldn’t make back the massive $70B price tag of Activision, and now it’s made not only Activision games multi platform on PS5, but also Bethesda and even its core Xbox studios games. Turns out the history of video games that the Xbox Activision acquisition was a massive BOON for Sony, b/c it forever destroyed its top competitor Xbox as a walled garden console exclusive, so now all Xbox games are also on PS5.
3) Development of AI since 2022. Generative AI is the first stage of AI, while Physical AI is the next stage of AI (Jensen and Elon both betting their companies future on Physical AI). Sony is the #1 player in Physical AI chips. It just signed a massive new JV with TSMC to make such Physical AI chips. Sony’s chip business doubled its revenue last quarter, and is now Sony’s SECOND LARGEST segment, right after gaming, and is by far the fastest growing segment. Sony is just now starting to capitalize on AI, and the market is still far from pricing in its AI value.
For a helpful explainer video of Sony’s AI chip business, you can search ‘Sony chip stock investor’ on YouTube.
Therefore, fundamentally, Sony is a much better company now than it was 5 years ago. This last big pullback was because of the memory shortage when SNDK was trading at $2000 a share, now that SNDK and MU stocks are cratering, SONY stock is on the rise again. The memory shortage is a temporary supply shock, 1-2 years at most, and it’s already fading now.
sentiment 0.82
54 days ago • u/HulaHoopFun • r/stocks • sony_is_a_classic_value_play_with_a_call_option • Company Analysis • B
SONY stock is bullish for several reasons. Given the news yesterday that SONY is developing a $6.4B AI chip JV with TSMC, here is why SONY is a classic value play with an AI chip call option still underappreciated by the market. SONY stock reached all-time-high $30 a share last November, then got hit hard by memory chip shortage on its gaming business, bringing it down to $20 (the bottom) on a temporary supply shock. Now that memory chip stocks are coming back to earth, SONY is on the rise again over the last month, with 50% appreciation potential just getting back to November ATH once memory chip shortage clears up in 2027 (and GTA 6 launches, which is almost a SONY exclusive given it's not launching on PC or Nintendo). Consensus Wall St analysts still have SONY stock priced in $30-$35 range. Stock sold off hard because retail saw memory shortage headline and feared the worse for PlayStation.
In terms of fundamental analysis, several things really exciting about Sony:
1. Sony under new CEO Totoki has been spinning off legacy low growth segments such as consumer TV and financial services (life insurance in Japan), these historically added a significant conglomerate discount on Sony stock, splitting SONY as an entertainment, chip, consumer electronics, and financial services company. Now, however, SONY is essentially just an entertainment and chip company, the two sexiest segments that are much higher growth and simpler in structure.
2. Massive competitive landscape improvements. In early 2022, Xbox announced the acquisition of Activision, and everyone thought Xbox was going to make Activision games exclusive. 4 years later, the EXACT OPPOSITE happened, Xbox couldn’t make back the massive $70B price tag of Activision (PS5 outsold Xbox Series at staggering 5:1 ratio), and now Xbox has made not only Activision games multi-platform on PS5, but also Bethesda and even its core Xbox studios games. Turns out in the history of video games that the Xbox Activision acquisition was a massive BOON for Sony, because it forever destroyed its top competitor Xbox as a walled garden console exclusive, so now essentially all Xbox games are also on PS5.
3. Development of AI since 2022. Generative AI is the first stage of AI, while Physical AI is the next stage of AI (NVIDIA and Tesla both betting their companies future on Physical AI). Sony is the #1 player in Physical AI chips. It just signed a massive new JV with TSMC to make such Physical AI chips. Sony’s chip business just doubled its operating income last quarter, and is now Sony’s SECOND LARGEST segment, right after gaming, and is by far the fastest growing segment. Sony is just now starting to capitalize on AI, and the market is still far from pricing in its AI chip value.
For a helpful explainer video of Sony’s AI chip business, you can search ‘Sony chip stock investor’ on YouTube.
Therefore, fundamentally, SONY is up for a massive rebound when memory shortage clears (it already has been, just look at recent cratering of memory chip stocks), market is just now starting to re-price this shortage as a temporary supply shock that's clearing up now. While SONY also holds a massive call option on physical AI chips, where it is the world's #1 player in (that's why TSMC picked SONY as JV partner).
Also doesn't hurt that SONY's Spider-Man Brand New Day is now the 12th highest earning move OF ALL TIME after less than 2 weeks, and is on track to become a top 3 highest earning movie of all time.
sentiment 0.82
54 days ago • u/GreatFriendHi • r/stocks • sony_is_a_classic_value_play_with_a_call_option • Company Analysis • B
SONY stock is bullish for several reasons. Given the news yesterday that SONY is developing a $6.4B AI chip JV with TSMC, here is why SONY is a classic value play with an AI chip call option still underappreciated by the market. SONY stock reached all-time-high $30 a share last November, then got hit hard by memory chip shortage on its gaming business, bringing it down to $20 (the bottom) on a temporary supply shock. Now that memory chip stocks are coming back to earth, SONY is on the rise again over the last month, with 50% appreciation potential just getting back to November ATH once memory chip shortage clears up in 2027 (and GTA 6 launches, which is almost a SONY exclusive given it's not launching on PC or Nintendo). Consensus Wall St analysts still have SONY stock priced in $30-$35 range. Stock sold off hard because retail saw memory shortage headline and feared the worse for PlayStation.
In terms of fundamental analysis, several things really exciting about Sony:
1. Sony under new CEO Totoki has been spinning off legacy low growth segments such as consumer TV and financial services (life insurance in Japan), these historically added a significant conglomerate discount on Sony stock, splitting SONY as an entertainment, chip, consumer electronics, and financial services company. Now, however, SONY is essentially just an entertainment and chip company, the two sexiest segments that are much higher growth and simpler in structure.
2. Massive competitive landscape improvements. In early 2022, Xbox announced the acquisition of Activision, and everyone thought Xbox was going to make Activision games exclusive. 4 years later, the EXACT OPPOSITE happened, Xbox couldn’t make back the massive $70B price tag of Activision (PS5 outsold Xbox Series at staggering 5:1 ratio), and now Xbox has made not only Activision games multi-platform on PS5, but also Bethesda and even its core Xbox studios games. Turns out in the history of video games that the Xbox Activision acquisition was a massive BOON for Sony, because it forever destroyed its top competitor Xbox as a walled garden console exclusive, so now essentially all Xbox games are also on PS5.
3. Development of AI since 2022. Generative AI is the first stage of AI, while Physical AI is the next stage of AI (NVIDIA and Tesla both betting their companies future on Physical AI). Sony is the #1 player in Physical AI chips. It just signed a massive new JV with TSMC to make such Physical AI chips. Sony’s chip business just doubled its operating income last quarter, and is now Sony’s SECOND LARGEST segment, right after gaming, and is by far the fastest growing segment. Sony is just now starting to capitalize on AI, and the market is still far from pricing in its AI chip value.
For a helpful explainer video of Sony’s AI chip business, you can search ‘Sony chip stock investor’ on YouTube.
Therefore, fundamentally, SONY is up for a massive rebound when memory shortage clears (it already has been, just look at recent cratering of memory chip stocks), market is just now starting to re-price this shortage as a temporary supply shock that's clearing up now. While SONY also holds a massive call option on physical AI chips, where it is the world's #1 player in (that's why TSMC picked SONY as JV partner).
Also doesn't hurt that SONY's Spider-Man Brand New Day is now the 12th highest earning move OF ALL TIME after less than 2 weeks, and is on track to become a top 3 highest earning movie of all time.
sentiment 0.82
54 days ago • u/GreatFriendHi • r/stocks • sony_tsmc_to_invest_64_billion_in_japanese_sensor • C
I'm bullish on SONY stock for several reasons. SONY is a classic value play: stock reached all-time-high last November, then got hit hard by memory chip shortage on its gaming business. Now that memory chip stocks are coming back to earth, SONY is on the rise again last 1-2 months, with 50% appreciation potential to get back to November ATH once memory chip shortage (temporary supply shock) clears up in 2027.
In terms of fundamental analysis, several things really exciting about Sony:
1. Sony under new CEO Totoki has been spinning off legacy low growth segments such as consumer TV and financial services (life insurance in Japan), these historically added to the conglomerate discount on Sony stock, splitting SONY as an entertainment, chip, consumer electronics, and financial services company. Now SONY is essentially just an entertainment and chip company, much higher growth and simpler structure.
2. Massive competitive landscape improvements. In early 2022, Xbox announced the acquisition of Activision, and everyone thought Xbox was going to make Activision games exclusive. 4 years later, the EXACT OPPOSITE happened, Xbox couldn’t make back the massive $70B price tag of Activision, and now it’s made not only Activision games multi platform on PS5, but also Bethesda and even its core Xbox studios games. Turns out in the history of video games that the Xbox Activision acquisition was a massive BOON for Sony, b/c it forever destroyed its top competitor Xbox as a walled garden console exclusive, so now essentially all Xbox games are also on PS5.
3. Development of AI since 2022. Generative AI is the first stage of AI, while Physical AI is the next stage of AI (NVIDIA and Tesla both betting their companies future on Physical AI). Sony is the #1 player in Physical AI chips. It just signed a massive new JV with TSMC to make such Physical AI chips. Sony’s chip business just doubled its operating income last quarter, and is now Sony’s SECOND LARGEST segment, right after gaming, and is by far the fastest growing segment. Sony is just now starting to capitalize on AI, and the market is still far from pricing in its AI value.
For a helpful explainer video of Sony’s AI chip business, you can search ‘Sony chip stock investor’ on YouTube.
Therefore, fundamentally, SONY is up for a massive rebound when memory shortage clears (it already has, just look at recent cratering of memory chip stocks), market is just now starting to re-price this shortage as a temporary supply shock that's clearing up now. While SONY holds massive call option on physical AI chips, where it is the world's #1 player in (that's why TSMC picked SONY as JV partner).
Also doesn't hurt that SONY's Spider-Man Brand New Day is now the 12th highest earning move OF ALL TIME after less than 2 weeks, and is on track to become a top 3 highest earning movie of all time.
sentiment 0.89
54 days ago • u/GreatFriendHi • r/stocks • sony_tsmc_to_invest_64_billion_in_japanese_sensor • C
What your describing is chart reading, not fundamental analysis. Several things happened to Sony in last 5 years that precipitates longer-term fundamental improvements:
1) Sony under new CEO Totoki has been spinning off legacy low growth segments such as consumer TV and financial services (life insurance in Japan), these historically added to the conglomerate bloat that resulted in a significant conglomerate discount on Sony stock.
2) Massive competitive landscape improvements. The first big SONY stock price pullback I assume you’re referring to is in early 2022 when Xbox announced the acquisition of Activision, that’s when Sony stock took a dive from $25 to under $20 b/c everyone thought Xbox was going to make Activision exclusive. 4 years later, the EXACT OPPOSITE happened, Xbox couldn’t make back the massive $70B price tag of Activision, and now it’s made not only Activision games multi platform on PS5, but also Bethesda and even its core Xbox studios games. Turns out the history of video games that the Xbox Activision acquisition was a massive BOON for Sony, b/c it forever destroyed its top competitor Xbox as a walled garden console exclusive, so now all Xbox games are also on PS5.
3) Development of AI since 2022. Generative AI is the first stage of AI, while Physical AI is the next stage of AI (Jensen and Elon both betting their companies future on Physical AI). Sony is the #1 player in Physical AI chips. It just signed a massive new JV with TSMC to make such Physical AI chips. Sony’s chip business doubled its revenue last quarter, and is now Sony’s SECOND LARGEST segment, right after gaming, and is by far the fastest growing segment. Sony is just now starting to capitalize on AI, and the market is still far from pricing in its AI value.
For a helpful explainer video of Sony’s AI chip business, you can search ‘Sony chip stock investor’ on YouTube.
Therefore, fundamentally, Sony is a much better company now than it was 5 years ago. This last big pullback was because of the memory shortage when SNDK was trading at $2000 a share, now that SNDK and MU stocks are cratering, SONY stock is on the rise again. The memory shortage is a temporary supply shock, 1-2 years at most, and it’s already fading now.
sentiment 0.82


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