ENSUSD
ENS / United States dollar
crypto Composite

Yeah, branding-wise it's definitely not great and neither is the thing being fractured.
Sadly ENS set that clock ticking in 2019 when they moved from "trustless" to "governed" and once you go to "governed" the inevitable destination is "captured".

My issue with .gwei is that most people don't know what th fuck gwei is unless you're crypto native. Even if you don't know what it is, it's not memorable. If I tell people to go to tricky.eth, they will do that without issue, regardless of if they know crypto or not. The tech savvy non crypto-natives will know what the .eth is. They've heard of Ethereum. .gwei though? Not so much.
I just hope ENS can get their shit together for the benefit of a less fractured core infrastructure layer. Something which is particularly important for a UX improvement as significant as a name system.

Wow, .gwei is quite a bit more developed than I expected, lots of infrastructure working.
https://gwei.domains/
And it looks like they've removed all the governance features which is really nice. I considered making a fork to do this when ENS introduced the governance features (2019?) it was so obviously all going to end it tears.
The main problem with removing governance is that you can't set the fees dynamically so they might end up inappropriate but they've just set reasonable low fees (they get burned instead of going to a treasury), these are probably OK even when ETH is $10K
* 1 byte: 0.5 ETH
* 2 byte: 0.1 ETH
* 3 byte: 0.05 ETH
* 4 byte: 0.01 ETH
* Anything longer: 0.0005 ETH

The eth-test.eth (or similar "test/alpha reward" ENS domain) scam is a fraudulent web3 testing ruse. Scammers trick users into sending real cryptocurrency to a designated address under the pretense of "testing smart contracts," "testing networks," or receiving high daily percentage returns.How the Scam WorksThe Hook: A scammer or fake group chat instructs you to send real ETH or tokens to an ENS address like eth-test.eth or similar variants to participate in a "test".Fake Returns: They may send back a tiny initial profit or show a fake inflated balance on a malicious dashboard to build false trust.The Trap: Once you deposit a larger amount of real funds, the scammers cut off communication, block your withdrawal, or drain your wallet entirely.Testnet Confusion: Scammers often exploit confusion surrounding test networks (like Sepolia or Goerli), claiming dummy test tokens have real-world monetary value or can be swapped for profit.Safety Rules to FollowNever Send Real Crypto: Legitimate developers will never ask you to send real mainnet ETH to an ENS name or personal wallet for "testing".Ignore DMs: Anyone messaging you on social platforms, Telegram, or Discord offering guaranteed crypto returns or web3 testing tasks is running a scam.Check Official Resources: Refer to Ethereum Security Guidance for official safety practices and to learn how to identify phishing attempts.

WTF I just tried to register a test ENS domain on Sepolia and apparently the new front-end doesn't support ETH any more?
Tried posting the link but Reddit automatically deleted it, they were way ahead of us in fucking hating ENS