BATUSD
Basic Attention Token / United States dollar
crypto Gemini

Basic Attention Token (BAT) is a blockchain-based digital advertising and rewards platform powered by BAT, an ERC-20 token, and Brave, a new internet browser. BAT is utilized within this ecosystem as a payment token allowing advertisers, publishers, and users to spend, receive, and earn BAT, respectively. Basic Attention Token is a blockchain-based digital advertising and rewards platform. The BAT token is an ERC-20 token used as a means of payment within the BAT ecosystem including the Brave browser. BAT eliminates the need for third-party tracking and middlemen by matching and delivering ads client-side, locally, and on-device. Advertisers transact in BAT tokens to purchase advertising space within the BAT Ads network. Advertisers may also pay in fiat, which is then exchanged for BAT behind the scenes. Advertisers can use a self-serve ad manager or Brave's managed account services to launch their campaigns. Publishers and content creators receive tips from users and ad revenue (a percentage of advertisers' spend) in BAT. Users earn BAT for opting into Brave Ads. In an effort to preserve privacy, the Brave browser uses local, on-device machine learning algorithms to match ads to the user's interests. When a match is made, the Brave browser delivers targeted ads to users either as system notifications or advertisements on publisher's sites. Users receive 70% of the BAT rewards for user ads, which appear as system notifications, and 15% for Publisher-Integrated Ads, which appear with publisher content. The Brave browser is an open-source, privacy-focused, web browser that blocks third-party ads, trackers, and mining scripts by default, and offers privacy features such as Tor-browsing. The Brave browser integrates the BAT platform through a feature called Brave Rewards, which includes Brave Ads, Tipping, and Auto-Contribute. The Brave browser is available on both mobile and desktop including Android, iOS, Windows, macOS, and Linux devices. Although Brave is currently the only browser supporting BAT, the Brave team plans to release a BAT SDK that will allow developers to integrate BAT token functionality into their own applications, allowing developers to monetize their apps and reward their userbase.