Apple's Market Value Grew From $350 Billion to $4 Trillion During Tim Cook's 15 Years as CEO. Here's What That Growth Curve Means for Apple's Next Chapter Under John Ternus.
When Tim Cook took the helm at Apple (NASDAQ: AAPL) , many people questioned whether the longtime Apple executive could bring the company as much success as the late Steve Jobs had. Cook was a much different CEO than Jobs was, but it's safe to say that he far outpaced anyone's expectations. Under Cook, Apple rose from a $347 billion tech giant to a $4.6 trillion behemoth when he retired -- making Apple one of the most valuable companies in the world. Apple's new CEO, John Ternus, faces some of the same initial skepticism as his predecessor, with many wondering whether he can deliver the same value Cook did. And while Ternus could prove to be a great CEO, it's highly unlikely he'll replicate the last decade and a half of Apple's success. Here's why. Continue reading