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Should You Buy Nike Stock Before Oct. 1?

The Motley Fool | Sep 26, 2026 3:29 PM EDT

Nike (NYSE: NKE) is set to report its earnings for the first quarter of fiscal 2027 (ended Aug. 31) on Oct. 1. Its stock has plunged to a 12-year low as strategic missteps and rising competition led to a decline of almost 80% from its 2021 peak. This culminated in Nike's removal from the S&P 100 index earlier in September. Admittedly, bargain hunters may want to come in and add shares of the consumer discretionary stock . Nonetheless, investors should probably refrain from buying shares before the Oct. 1 report, and here's why. Image source: The Motley Fool. Continue reading

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