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$10,000 in The Trade Desk on Its First Trading Day Is Still Worth About $40,000. Can the Stock Recover Again?

The Motley Fool | Oct 20, 2026 3:42 AM EDT

Anyone who bought The Trade Desk (NASDAQ:TTD) on its first day of trading and hung on has seen the stock climb over 40-fold, then give most of it back. The ad tech company's shares finished that first day, Sept. 21, 2016, at $30.10 -- or around $3.01 adjusted for the 10-for-1 stock split in 2021. At $3.01 a share, $10,000 bought around 3,322 shares. At the stock's $12.23 close on Oct. 16, these shares are worth around $40,600. Put simply, the stake is still worth about four times what it cost, though the stock trades 91% below its December 2024 peak of $139.51. At that peak, the same stake was worth around $463,000. Continue reading

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