New Research by Iridio Reveals Americans are Paying a "Time, Convenience and Lifestyle Tax" to Afford Groceries
CHICAGO--(BUSINESS WIRE)--New research from Iridio by RRD uncovers Americans aren't just paying more for groceries, they're increasingly paying a tax with their time, convenience and lifestyle. Iridio’s 2026 State of Grocery & CPG Report reveals 79% of U.S. adults spend additional time each week trying to save money on groceries compared with three years ago, while 78% have reduced or eliminated spending in other areas because of grocery costs. For younger consumers, the impact is even more