Reed’s: A Beloved Brand Standing on a Trapdoor
A ginger beer born in the 1980s has outlived most of the fads that tried to bury it. It has loyal fans, a spicy personality, and a name Big Soda has never managed to copy. It also has a balance sheet that, a few weeks ago, needed rescuing. Reed's (NYSEMKT:REED) sells premium ginger beverages to the craft soda crowd. Outside manufacturers make the product, so the business runs on sales volume and gross margin, with no factory to blame. Continue reading