Iridio by RRD and Swiftly Announce the Retail Circular's Next Chapter — Print and Digital as One
CHICAGO--(BUSINESS WIRE)--Iridio℠ by RRD and Swiftly, a leading AI retail technology platform, today announced a collaboration that ends the either/or choice retailers have long faced with advertising circulars. By uniting Iridio's direct mail channel management and distribution capabilities with Swiftly's market-leading AI-powered SmartCircular™ platform, this collaboration enables a single, fully integrated advertising circular — one solution — that runs across the printed circular and a perso