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The issue with nike is that their highest dollar performance shoes aren’t selling because they aren’t innovating top tier R&D and thanks to competition that is, their lifestyle shoes are no longer limited editions/coveted because they have a zillion skus of the same Jordans/AF1s, and they went too heavy into DTC sales which required major infrastructure changes for sales, returns, etc. They’re getting raked because people who can afford top tier performance shoes or are serious athletes are choosing different brands, and those who can’t afford them are probably buying the cheapest in person at DSW, not the latest colorway of Jordan lows. I actually love Nike shoes and trail-ran in them exclusively for years, they had a few very popular road running models post-covid a few years ago but kind of fizzled.