GlobeNewswire Inc | Dec 31, 2020 08:30AM EST

December 31, 2020

Glendale, CA, Dec. 31, 2020 (GLOBE NEWSWIRE) -- Consumers Now Can Escape Their Quarantine Realities & Make New Years Eve Plans, As Loop Media & Ultimate Gamer Usher in the New Year With An Innovative New Virtual New Years Eve Immersive Experience

via NewMediaWire-- Loop Media, Inc. (Loop Media), the first media company that gives consumers and businesses fully-integrated 360-degree and other premium short-form content experiences (OTC: LPTV), rings in the new year tonight with Virtual New Years Eve (VNYE) in collaboration with Ultimate Gamer, the world's first and only multi-genre esports proving ground.

Times Square will be empty this New Years Eve for the first time since the ceremonys inception in 1907 due to rising COVID-19 infection rate concerns. Jamestownthe real-estate investment and management company that owns One Times Squarehas planned a New Years Eve celebration blending virtual and augmented experiences with live camera feeds, which is totally free. Users can download the VNYE app or sign in toVNYE.com.

VNYE invites users to create a custom avatar to explore new and exciting virtual reality environments and games, including a virtual Times Square. In this virtual environment, Times Squares billboards will be replaced with digital artworks from over 46 artists, includingShyama Golden andJeanette Getrost. Users will also enjoy virtual concerts from performers Chloe Gilligan, Alex Boye, and Armani White. At midnight, users can watch the Virtual Ball drop to usher in the New Year.

As an exclusive gaming partner, Ultimate Gamer will provide unique virtual experiences, interactive content, and streams geared toward gamers and esports fans through the VNYE app and website. Ultimate Gamers VNYE experience will also include the worlds largest and most current music video library, courtesy ofLoop Media.

Loop Medias video library includes not only one of the deepest collections of music videos but also film, game, and TV trailers, as well as sports highlights that provide a variety of engaging product offerings to users. The Loop app is available to consumers on iPhone and Android, as well as all popular connected TVs including Amazon Fire TV and Android TV-supported sets such as Sony, Sharp, Philips, and more.

About Loop Media

Loop Media, Inc. is the first media company that gives consumers and businesses fully-integrated 360-degree and other premium short-form content experiences. Loop improves the entire viewing experience for premium short-form content by focusing on venues and consumers in the evolving frontier of digital out-of-home, streamlining the public-to-private viewing experience. Loops growing library of over 500,000 short-form videos, including: music videos, film, game and TV trailers, viral videos, sports clips and atmospherics and travel videos can be viewed in many popular hospitality, dining, and retail venues; on leading branded media and entertainment sites; and on over-the-top TV platforms and CTV devices. To learn more about Loop products and applications, please visit us online at Loop.tv

About Ultimate Gamer

Ultimate Gamer is an entertainment and technology organization with an eye on the future of eSports as it intersects with culture and lifestyle. Ultimate Gamer takes a multi-pronged approach aimed at celebrating gamers and gaming. For more information, visit ultimategamer.com, follow on Instagram: @the.ultimate.gamer or call (305) 224-2210.

Loop Media, Inc. Press:

Jon Lindsay PhillipsRLM PRLoopTV@rlmpr.com+1-646-828-8566Ultimate Gamer Press:Lynn HasonLynn@Labmediagroup.comSOURCE Ultimate Gamer