Benzinga | Sep 15, 2020 09:01AM EDT

JAKKS Pacific Enters Deal To Create Toy Line Based On Haribo Products

Leading U.S. toymaker JAKKS Pacific, Inc. (NASDAQ:JAKK) today announced it has entered into a multi-year, global toy licensing deal with HARIBO Group to create a toy line based on its world-renowned gummi candy products. JAKKS has secured rights in the North America and EMEA territories to manufacture, market and distribute collectibles and activities, set to launch in August 2021.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200915005374/en/

HARIBO was founded by Hans Riegel in the early 1920s, when he established a small confectionery factory and produced the world's first gummi bears. These gummies would soon become the iconic HARIBO GOLDBEARS that are now a fan-favorite around the world.

"We are thrilled to partner with HARIBO in bringing to life a truly sweet line of toys and collectibles that will appeal to collectors and HARIBO fans of all ages. The line features consumers' favorite product pieces from the signature GOLDBEARS to TWINSNAKES, HAPPY-COLA and more," said Jill Nordquist, SVP Marketing, JAKKS Pacific. "Just as the tagline says, Kids and grown-ups love it so, the happy world of Haribo."

HARIBO is the world market leader in the segment of gummi candies, bringing childlike happiness to over 100 countries around the world through its sweet treats. Celebrating its 100-year anniversary in 2020, HARIBO has cross-generational appeal with over 97% awareness in its key markets.

"This is our first-ever launch of HARIBO licensing in the U.S. and we're proud to delight our consumers with collectibles that inspire the childlike happiness that our brand is all about," said Rick LaBerge, EVP & COO, HARIBO of America, Inc. "We're looking forward to our strategic partnership with JAKKS Pacific, Inc. and continued collaboration in the future."

The global launch of the first release of JAKKS Pacific, Inc's HARIBO product will be available at retail in time for Holiday 2021, consisting of collectibles and activities. Additional product extensions are planned for release in 2022.