Benzinga | Oct 5, 2020 07:09AM EDT

Neptune Wellness Solutions Inc. Announces Partnership With The Kraft Heinz Company To Distribute Its Product In India, Vietnam, Caribbean Islands And Latin America

The partnership with the consumer packaged goods manufacturer marks Neptune's first international distribution deal outside of North America, providing reach to more than 2.1 billion people

LAVAL, QC, Oct. 5, 2020 /PRNewswire/ - Neptune Wellness Solutions Inc. ("Neptune" or the "Company") (NASDAQ:NEPT) (TSX:NEPT), a diversified and fully integrated health and wellness company focused on natural, plant-based, sustainable and purpose-driven lifestyle brands, today announced that it had entered into a distributorship agreement with a subsidiary of The Kraft Heinz Company (NASDAQ:KHC) ("Kraft Heinz") to market and distribute its products into India, Vietnam, the Caribbean Islands and Latin America.

Neptune's Health & Wellness Innovations division expects the partnership with Kraft Heinz will add significant incremental revenue beginning before the end of Neptune's fiscal year 2021 and will dramatically expand global distribution opportunities for Neptune's branded consumer packaged goods products throughout India, Vietnam, the Caribbean Islands and Latin America. The four regions have a combined population of more than 2.1 billion people, providing Neptune with unprecedented reach for its business.

"The deal with Kraft Heinz is yet another milestone in Neptune's dramatic expansion of its marketing reach and transformation into a business-to-consumer operation, and it particularly underscores others' faith in Neptune--and its talented, tenacious and experienced sales team--to deliver results outside of North America," said Michael Cammarata, Chief Executive Officer and President of Neptune. "We will leverage this partnership to expand the reach of our own branded products to millions of consumers in India, Vietnam, the Caribbean Islands and Latin America -- four large and dynamic markets where we see incredible opportunity for growth. This is consistent with Neptune's B2B and B2C dual go-to-market strategy to serve consumers at both the wholesale and retail levels, with a global footprint."

Kraft Heinz brands included in the distributorship include Boca Burger; Gevalia; Grey Poupon, Oscar Mayer, Philadelphia Cream Cheese, Planters, Wattie's, Golden Circle, HP Sauce, Jell-O, Kool-Aid, Maxwell House and others.