PR Newswire | Oct 6, 2020 08:41AM EDT

10/06 07:41 CDT

Lacklustre Pandemic Love Life? KD Says Send Noods TORONTO, Oct. 6, 2020

KDheats up pandemic dating by encouraging Canadians to send (free) noods.

TORONTO, Oct. 6, 2020 /CNW/ - Finding love has never been easy, but now with pandemic dating rituals spanning masked meetups, video calls and more, many single Canadians are as tired as their pick-up lines. Here to help, Kraft Dinner (KD) macaroni and cheese just leaked a new way to heat things up: sending noods. No, not nudes, noods.

From October 6 - 8, Canadians can visit enjoynoods.com to solicit love with unsolicited noods, and send suitors free boxes of KD to show their affection in the cheesiest way possible, while supplies last. Users of select dating apps can also swipe right for a deliciously cheesy icebreaker that almost guarantees they won't be ghosted.

"The pandemic has changed the way we approach a lot of things, and dating is no exception," says Brian Neumann, Senior Brand Manager, Brand Building & Innovation, Kraft Heinz. "With Send Noods, we're tapping into a relevant conversation and making consumers smile in a way only KD can. After all, the only thing that rivals the cheesiness of KD is a bad pick-up line."

As part of the Send Noods campaign, there are 1,000 free KD noods available, so Canadians are encouraged to visit enjoynoods.com before the site runs bare. The promotion will begin on October 6, 2020. After the free noods run out, Canadians can purchase and send select noods at a 20% discount with code SENDNOODS until 11:59:59PM EST on October 8, 2020.

For more information on limited-edition Send Noods, please visit KD on social media. While noods are meant to be enjoyed privately, we know almost all good noods are leaked, so tag KD on social and include #SENDNOODS:

KD Twitter: @KraftDinnerKD Instagram: @kraftdinnerca

ABOUT KRAFT HEINZ CANADAKraft Heinz Canada is the country's largest food and beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft Heinz Canada provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. Kraft Heinz Canada products are found in more than 97 per cent of Canadian households. The Company's iconic brands include Kraft Peanut Butter, Heinz Ketchup, KD, PhiladelphiaCream Cheese, Renes Dressing, Jell-O, Classico, Kool-Aid, Maxwell Houseand Nabob. Kraft Heinz Canada is dedicated to the sustainable health of our people, our planet and our Company. For more information, please visit www.kraftheinzcompany.com

SOURCE Kraft Heinz Canada