GlobeNewswire Inc | Sep 2, 2020 09:00AM EDT

September 02, 2020

HERSHEY, Pa., Sept. 02, 2020 (GLOBE NEWSWIRE) -- The Reeses brand is here to save your morning with new Reeses Snack Cakes, a first-of-its-kind, mid-morning cake treat by the Reeses brand you love.

Yep, you read that right, a Reeses treat to enjoy in the morning. Forever. Research shows 83% say they have indulged in dessert before noon in the past month (Online Survey, US Adults). So, we had a crazy idea give Reeses fans permission to have cake as a mid-morning snack whenever they want.

Lets face it, were already having morning dessert anyway, so the Reeses brand decided to make it official. With new Reeses Snack Cakes, Reeses fans can enjoy a delicious combination of chocolate and peanut butter creme without having to wait until lunch.

We wanted to create the perfect treat for Reeses fans to satisfy that mid-morning sweet tooth, said Mike Orr, Snacks brand manager. We know that sometimes you just dont want to wait until lunch thats how Reeses Snack Cakes were born!

The Reeses brands first-ever morning treat offers real milk chocolate and Reeses peanut butter creme in a 2-cake pack (2.75oz, SRP $1.99), available December 2020 at convenience stores nationwide.

Now you can indulge in a Reeses treat any time of day. Consider morning officially saved. #NotSorry

For more information check out Reeses.com and follow:Facebook: https://www.facebook.com/reeses/

Twitter: https://twitter.com/reeses

Instagram: https://www.instagram.com/reeses/?hl=en

Pinterest: https://www.pinterest.com/reeses/

About HersheyTheHershey Company, celebrating its 125thanniversary in 2019, is headquartered inHershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than$7.8 billionin annual revenues, including such iconic brand names asHersheys,Reeses,KitKat,JollyRancher,IceBreakers,SkinnyPopandPirates Booty.

For 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder,Milton Hershey, created theMilton Hershey Schoolin 1909 and since then the company hasfocused on helping children succeed.

Visit: www.thehersheycompany.comFollow: http://www.twitter.com/hersheycompany http://www.facebook.com/hersheycompanyhttp://www.youtube.com/hersheycompanyhttp://www.instagram.com/hersheycompany" style="color: blue;" target="_blank">https://www.linkedin.com/company/the-hershey-company?trk=top_nav_home http://www.facebook.com/hersheycompanyhttp://www.youtube.com/hersheycompanyhttp://www.instagram.com/hersheycompany

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d60f7525-0b18-456f-a215-59da7bd7f28e

Contact:Kaylee Dugan/The Hershey CompanyPhone: 717-203-3113krdugan@hersheys.com

Katie Ola/FleishmanHillardPhone: 713-702-5958katie.ola@fleishman.com