GlobeNewswire Inc | Aug 4, 2020 04:07PM EDT

August 04, 2020

Milwaukee, Aug. 04, 2020 (GLOBE NEWSWIRE) -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG)announced today thatJagdish Krishnan will join the company as Chief Digital Officer.

A holistic, forward-focused consumer experience will be central to Harley-Davidsons long-term strategy. The new role of Chief Digital Officer is responsible for building relationships with existing and new consumers by providing best-in-class digital experiences connected to the Harley-Davidson brand.

In this role, Krishnan willlead the development ofa new digital strategy that will enable the company to deliver the most desirable customer retail experience, whether online or in dealerships, with innovative, direct-to-consumer technology supporting eCommerce and dealer digitization. This includes building seamless and satisfying digital interfaces with products, services, commerce and Harley-Davidsons global dealer network. To enable this strategy, Krishnan will lead the modernization of Harley-Davidsonsglobal information systems that support all business operations.

The creation of this new role and focus is part of The Rewire, the companys efforts to, among other things, overhaul its operating model and provide a better starting point for the future. The Chief Digital Officer is one of several roles and functions created or elevated to report directly to Chairman, President and CEO, Jochen Zeitz to build desirability for the Harley-Davidson brand and products.

Harley-Davidson is all about experiences, and an enhanced digital experience is absolutely critical for us to make our GIS and digital capabilities more customer-centric. We will take a completely different approach to applying digital technology across the company to fundamentally change how we operate and create value. To deliver on our objectives, we must have an innovative and high-performance IT function, said Jochen Zeitz, chairman, president and CEO of Harley-Davidson. We need to be a high-performing team with cutting edge leadership to move us forward. Jagdish is exactly the right leader and he will ensure we connect with our customers at all touch-points.

Krishnan has more than twenty years of experience leading digital transformationandbrings strength in partnering with businessstakeholders, leadership and customers to identify needs anddeliversolutionsto position organizations for advanced growth.Most recently, he served asVice President and Chief Digital Officer at Bose Corporation, where he championed the transformation ofthe business model and the operating model leveragingdigital technologies. Prior to Bose, he was with Deloitte & Touche and Patni Computer Systems, where he had a broad mix of experiences including P&L responsibility, information security, enterprise software deployment, programming and IT operations. Krishnan earned a Bachelor of Science with honors in computer engineering from Pune University and amasters degree in data communication and distributed systems from Oxford University.

The Rewireis expected to continue through the end of the year, leading to a first look at the company's 2021-2025 strategic plan,TheHardwire, expected in the fourth quarter.

Company BackgroundHarley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.

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Media Contact:Jenni Coatsjenni.coats@Harley-Davidson.com414.343.7902