Benzinga | Sep 16, 2020 10:01AM EDT

GoPro Announces New HERO9 Black Camera

GoPro Packs More of Everything into New HERO9 Black

SAN MATEO, Calif., Sept. 16, 2020 /PRNewswire/ -- GoPro, Inc. (NASDAQ:GPRO) today announced its new camera, HERO9 Black--featuring "more everything"--including a new sensor that delivers 5K video and 20 megapixel photos, next-generation HyperSmooth 3.0 video stabilization with in-camera horizon leveling, a new front-facing display, a larger rear display, 30% more battery life, and a Max Lens Mod accessory that brings Max HyperSmooth video stabilization and Max SuperView ultra wide-angle photo and video to HERO9 Black.

HERO9 Black is available globally for an MSRP of $449.99, or $349.98 with a one-year subscription to GoPro. Existing GoPro subscribers can also take advantage of the $349.98 pricing at GoPro.com.

GoPro also shared that it has updated the name of its GoPro Plus subscription offering to simply GoPro, reflecting how central the subscription service has become to the brand's product experience.

"HERO9 Black reflects our commitment to delivering what our customers have been asking for, including more value for their money," said Nicholas Woodman, GoPro's founder and CEO. "HERO9 Black is a beast of a product, and GoPro subscribers can get it for $100 off atGoPro.comwhile also enjoying unlimited cloud storage of their GoPro footage, up to 50% on everything atGoPro.comand no-questions-asked camera replacement. And we're not done, with more value adds coming to GoPro subscribers later this year."

GoPro has also eliminated plastic fromHERO9 Black's packaging and added value by packaging the camera in a high-quality travel case that fits additional mounts and accessories.

"Reducing as much plastic as possible from our business is a priority for us," said Woodman. "We're excited to package HERO9 Black in a high-value travel case instead of traditional wasteful packaging, and we're committed to doing the same with the rest ofour cameras by the end of 2021."

HERO9 Black Features:

* New Image Sensor

* Video: 5K30, 4K60, 2.7K120, 1440p120, 1080p240 and more

* Photo: 20MP

* New 1.4" front color display with live preview and status modes

* Larger 2.27" rear touch display with touch zoom

* 30% more battery life than HERO8 Black withimproved cold weather performance

* Removable, rechargeable battery

* HyperSmooth 3.0 with in-camera horizon leveling

* TimeWarp 3.0 featuringReal Speed and Half Speed

* 1080p Live Streaming

* 1080p Webcam mode

* Power Tools: HindSight, LiveBurst, Scheduled Capture and Duration Capture

* SuperPhoto + HDR Night lapse video

* RAW photos

* Digital lenses

* Voice control with 14 commands in 11 languages + 6 accents

* 3 microphones with advanced wind-noise reduction

* Stereo + RAW audio

* Larger speaker for improved audio playback

* Removable lens cover

* Built-in folding mounting fingers

* Rugged + waterproof to 33ft (10m)

* Compatible with Max Lens Mod, Light Mod, Display Mod andMedia Mod for HERO9 Black

Introducing the All-New Max Lens Mod for HERO9 Black

The all-new Max Lens Mod ($99.99) brings unbreakable Max HyperSmooth video stabilization and low-distortion, ultra-wide Max SuperView to HERO9 Black at up to 2.7K60 resolution. Max Lens Mod also allows for horizon lock even when the camera is rotated a full 360?. This enables mind blowing creative versatility for social media producers, film and television professionals and weekend warriors, alike.

HERO9 Black-compatible Mods also include the Media Mod for HERO9 Black ($79.99), now with a removable foam windscreen; Display Mod ($79.99); and Light Mod ($49.99).

Max Lens Mod will be available globally starting October 2020. The Media Mod for HERO9 Black and Display Mod will be availablestarting Sept. 16.The Light Mod is currently available onGoPro.comas well as at select retailers.

Subscribing to GoPro

The GoPro subscription service delivers the best value and end-to-end experience to GoPro users.GoPro subscribers benefit from no-questions-asked camera replacement; unlimited cloud storage of their GoPro photos and video at original quality; enhanced live streaming toGoPro.comwith fewer restrictions than other live streaming services; up to 50% on mounts and accessories atGoPro.com, including the brand-newlineup of GoPro Lifestyle Gear; plus, up to $100 savings on new camera purchases.

The GoPro subscription is available for $49.99 annually or $4.99/month.

HERO9 Black MillionDollar Challenge

For the third year in a row, GoPro is challenging its users to create the launch highlight reel for its new flagship camera. Open exclusively to owners of HERO9 Black, the Million Dollar Challenge will award an equal share of $1,000,000 to entrants whose video clips are chosen for the HERO9 Black Million Dollar Challenge video that will be released in December 2020.

Beginning today, HERO9 Black users are invited to capture and submit their video clips for consideration to the HERO9 Black Million Dollar Challenge onGoPro.com/Awards. Submissions closeon Friday, December 4.

Global Availability

HERO9 Black is on sale internationally starting today onGoPro.comand at select retailers around the world. The camera retails for $449.99 MSRP or onGoPro.comfor $349.98 with the purchase of a one-year subscription to GoPro.Existing GoPro subscribers can also take advantage of the $349.98 pricing atGoPro.com.

HERO9 Black joins GoPro MAX at $499.99 MSRP, or $399.98 with a one-year GoPro subscription; HERO8 Black at $349.99 MSRP, or $299.98 with a one-year GoPro subscription; and HERO7 Black at $249.99 MSRP to round out the full 2020 GoPro Lineup.

Visit GoPro.comto shop the 2020 GoPro Lineup. Learn more about HERO9 Black GoPro's blogThe Inside Line.

About GoPro, Inc.

GoProhelps the world celebrate and share itself in immersive and exciting ways.

For more information, visitwww.gopro.com.Members of the press can access official brand and product images, logos and reviewer guides by visiting GoPro'spress portal.GoPro users can submit their photos, raw video clips and edits to GoPro Awards for a chance to be featured on GoPro's social channels and receive gear and cash awards. Learn more atwww.gopro.com/awards. Connect with GoPro onFacebook,Instagram,LinkedIn,TikTok,Twitter,YouTube, and GoPro's blogThe Inside Line.

GoPro, HERO and their respective logos are trademarks or registered trademarks ofGoPro, Inc.inthe United Statesand other countries.

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SOURCE GoPro, Inc.