GlobeNewswire Inc | Nov 30, 2020 09:00AM EST

November 30, 2020

GLEN HEAD, N.Y., Nov. 30, 2020 (GLOBE NEWSWIRE) -- The First National Bank of Long Island (the Bank, First National) the sole banking subsidiary of The First of Long Island Corporation, today announced the introduction and roll-out of its new branding initiative.

The Banks branding work began nearly a year ago. The challenge was to embrace the strengths garnered through a rich 93-year history while conveying the modern, professional character of the Bank, as well as the range and depth of the Company as it is today. It was essential to maintain front and center that while The First National Bank of Long Island has a fresh, new look, it is in fact the same great bank its customers know and value. The Customer First banking experience for which First National is known remains the linchpin of the Banks core culture and brand.

The Banks first ad in the campaign, the launch ad, features an illustration of a rocket. Its headline, GoFirst and see how far you can go. led the creative team to the tagline, Go First. Go Far. It is a succinct communication of the significant advantages of banking with First National: going first, being top priority, and being able to go farther towards ones financial goals as the result of banking with First National. It is also a call to action by way of the invitation to Go First, meaning choose First National.

The Banks new logo was designed to incorporate the Banks name into a graphic that would be distinctive, legible and easily recognizable. A highlight of the Banks updated branding is a state of the art, custom website.

President & CEO Chris Becker commented, In our advertising and on the new website you will see a consistent theme, Lets connect. As banking customers utilize online delivery channels to access services and information 24/7, we want to enhance their experience by providing convenient access to accounts and information. Yet the emphasis on Lets connect recognizes that our most significant strength as a Company is our people, who consistently go to extraordinary lengths to deliver service that is a cut above.

The First National Bank of Long Island was recently recognized as the Best Small Bank in New York State in Newsweeks Best Banks 2021.

About The First National Bank of Long IslandWith a network of fifty locations, the Bank serves the financial needs of privately-owned businesses, professionals, consumers, public bodies and other organizations primarily in Nassau and Suffolk Counties, Long Island, and the boroughs of Queens, Brooklyn and Manhattan. The Corporation is traded on the NASDAQ Exchange under the ticker symbol FLIC. For more information about the Bank and Corporation, visit www.fnbli.com.

For more information, contact Laura C. Ierulli, SVP, Marketing Director (516) 671-4900 x7274