Benzinga | Jan 27, 2022 06:53AM EST

Alliance Data Siged Long-Term Renewal Agreement with Ulta Beauty

Alliance Data Systems Corporation (NYSE:ADS), a leading provider of tech-forward payment and lending solutions, today announced a long-term renewal agreement to continue providing private label and co-brand credit card services for Ulta Beauty, Inc., the largest U.S. beauty retailer.

Selling over 25,000 products at more than 1,300 stores and ulta.com, Ulta Beauty is an omnichannel retail leader focused on providing connected, convenient guest experiences across digital and physical touchpoints. The Ultamate Rewards credit card is designed to enhance the benefits of the popular Ultamate Rewards loyalty program and ultimately increase engagement and spend among the 36 million loyalty members.

"We are thrilled to continue our relationship to build upon the momentum of a highly successful program with a strong retail leader," said Val Greer, executive vice president and chief commercial officer, Alliance Data. "Ulta Beauty is dedicated to meeting its guests wherever they are as a leading omnichannel retailer. We look forward to helping Ulta Beauty continue evolving and to further unlock the potential of its diverse, growing customer base, including Gen Z consumers who expect simplified access to finance products."

Through this partnership, Ulta Beauty will continue to leverage Alliance Data's full product suite, digital capabilities, lifecycle marketing, and data and analytics to provide thoughtful, personalized and integrated guest experiences based on changing needs across channels. Ulta Beauty will also implement Alliance Data's new Enhanced Digital Suite which incorporates dynamic messaging to drive awareness of available payment options including co-brand, private label and buy now, pay later for increased conversion and spend.

"Ultamate Rewards cardmembers are some of our most passionate, loyal guests and Alliance Data's rich insights and products allow us to maximize our relationships with them by offering the right product at the right time on their individual shopping journeys," said Kelly Mahoney, vice president of member marketing, Ulta Beauty. "Our continued partnership allows us to continue driving breakthrough growth with evolved omnichannel efforts, while providing new ways to delight our guests."