Benzinga | Jan 12, 2022 09:39AM EST

Texas Roadhouse Partners With Sparkfly To Modernize Digital Dining, Guest Engagement

* Texas Roadhouse Inc (NASDAQ:TXRH) is partnering with Sparkfly, a guest engagement solutions company, to power its offer management platform.

* Texas Roadhouse will leverage Sparkfly's capabilities and technology to build a 360-degree digital ecosystem connecting its online and in-store purchases with its offer management program to modernize the digital guest experience.

* "Enhancing our guest engagement program is critical for our brands as guests have now adopted a digital-first mindset when it comes to making decisions about their dining experiences," said Texas Roadhouse Senior Director of Brand Marketing Mary Newell.

* Texas Roadhouse operates more than 611 restaurants systemwide in 49 states and 10 foreign countries.

* Price Action: TXRH shares traded lower by 0.30% at $87.80 on the last check Wednesday.