Benzinga | Jan 6, 2022 06:19AM EST

Mattel' Barbie Inks Partnership With Balmain For Ready-to-Wear Collection, NFTs

* Mattel Inc's (NASDAQ:MAT) Barbie brand has partnered with French luxury fashion label Balmain to launch a new global ready-to-wear fashion and accessories collection.

* Barbie and Balmain are dropping three one-of-a-kinds NFTs of distinctive Barbie and Ken avatars.

* The Barbie x Balmain NFTs will be available exclusively through Mattel Creations via an online auction hosted on mintNFT.

* Price Action: MAT shares closed higher by 0.18% at $22.27 on Wednesday.