RTTNews | Jan 6, 2022 01:32AM EST

01:32 Thursday, January 6, 2022 (RTTNews.com) - Mattel Inc. (MAT) said Thursday that the Barbie brand and French luxury fashion label, Balmain have collaborated on a new ready-to-wear and accessories collection. The partnership includes three one-of a-kind Barbie x Balmain NFTs that will be sold at auction through Mattel Creations.

According to the company, the Barbie x Balmain ready-to-wear and accessories line will be available for purchase at Balmain stores, balmain.com, Mattel Creations and retailers worldwide beginning January 13th.

Barbie and Balmain have a launched digital campaign, which depicts the ready-to-wear and accessories collection on Barbie avatars.

In 2020, Mattel launched Mattel Creations, an e-commerce platform that connects Barbie with a network of global makers to produce limited-edition creations where toys are a canvas for art, and art is inspired by toys.

Read the original article on RTTNews ( https://www.rttnews.com/3253064/mattel-s-barbie-fashion-house-balmain-collaborate-on-ready-to-wear-and-accessories-collection.aspx)

For comments and feedback: contact editorial@rttnews.com

Copyright(c) 2022 RTTNews.com All Rights Reserved