Benzinga | Jan 10, 2022 09:27AM EST

Jowell Global Announces Partnership With China Ants Alliance; Terms Not Disclosed

Jowell Global Ltd. ("Jowell Global" or the "Company") (NASDAQ:JWEL), one of the leading cosmetics, health and nutritional supplements, and household products e-commerce platforms in China, today announced it has established strategic partnership with China Ants Alliance in relation to self-owned brand products, to bring high quality, affordable and trustworthy retail brands to millions of families.

Mr. Zhiwei Xu, chief executive officer and chairman of Jowell Global, commented: "The retail industry in China is evolving rapidly as new business model, technology and applications emerge. To stand out among the vast product varieties, make meaningful impact and commercialize in the new ecosystem has become an unprecedented challenge to the retailers." Mr. Xu continued, "China Ants Alliance is dedicated to serve mid-and-small sized retailers to strengthen their competitiveness by collaborating self-owned brands, joint procurement, big data, and business school programs. By far, its network covers 95 members across 28 provinces and municipalities in China, reaching total RMB90 billion annual sales by its members. Going forward, Jowell Global and China Ants Alliance will leverage each other's distribution channels to enhance targeted sales and marketing. We will further integrate our online, offline, big data, logistics, services platform, to bring high quality international and domestic products to millions of families through self-owned, celebrities, and international brands."

Mr. Jinhong Wu, chairman of China Ants Alliance, said: "Jowell Global is one of the largest new retail e-commerce platforms in China in health and beauty vertical business with over two million registered users. Its premium quality products set it apart from other platforms with its own brand products manufactured by top tier OEM factories. The strategic partnership enables us to solidify the position of self-owned brands in the consumer ecosystem, to offer higher quality products in cosmetics, health and nutritional supplements."