Benzinga | Jan 7, 2022 01:01PM EST

IGT Inks Exclusive Licensing Deal With WWE To Develop Omnichannel Lottery Games

* International Game Technology PLC (NYSE:IGT) has signed a multi-year exclusive licensing agreement with World Wrestling Entertainment Inc (NYSE:WWE) to develop and distribute WWE-branded omnichannel lottery games.

* The financial details of the arrangement were not disclosed.

* The agreement also involves turnkey promotional programs featuring company logos, Superstars, events, and programs.

* "The WWE brand has broad appeal that reaches diverse age groups and cultural demographics in many geographies," said IGT lottery chief operating officer Jay Gendron.

* Price Action: IGT shares are trading lower by 1.02% at $29.05 in premarket on the last check Friday.