Benzinga | Jan 11, 2022 08:44AM EST

Infobird Secures Contract For Digital Banking Solution With Changchun Rural Commercial Bank; Terms Not Disclosed

Infobird Co., Ltd (NASDAQ:IFBD) ("Infobird" or the "Company"), a software-as-a-service provider of innovative AI-powered, or artificial intelligence-enabled, customer engagement solutions in China, announced that it has signed a contract with Changchun Rural Commercial Bank for implementation of the Company's digital banking offering designed as an accessible solution to help banks modernize their business and operations. By utilizing Infobird's digital and intelligent banking solutions, Changchun Rural Commercial Bank will promote the omnichannel integration and intelligent customer engagement model, in order to achieve a comprehensive transformation and upgrade of its banking services and marketing. Moreover, Infobird will help Changchun Rural Commercial Bank to build a modern digital and intelligent customer service center through both standardization and customization services. The cooperation with Changchun Rural Commercial Bank marks an important milestone for Infobird's customer engagement solution to penetrate into rural commercial banks in China, and Infobird believes this cooperation can also set practices for other rural commercial banks seeking to leverage the digitalization opportunity to leapfrog into the future with a modern technology platform as a key strategic asset.

Changchun Rural Commercial Bank Co., Ltd" Changchun Rural Commercial Bank") is a regional bank based in Changchun, China for serving small and medium-sized enterprises and focuses on specialization and quality. As of the end of June 2021, Changchun Rural Commercial Bank has 72 branches and an asset of 70.116 billion RMB. The bank adheres to the business philosophy of "Pioneering and Innovation, Integrity and Win-Win" and the market positioning of "Standing on Urban and Rural Regions, Supporting Agriculture and Rural Areas, Serving Small and Medium-sized Enterprises". Changchun Rural Commercial Bank is committed to providing customers with comprehensive, high-quality and efficient financial services, and has successively developed "Easy, Quick, Open and Precious" series of credit and loan products. It has set up micro-loan workshops, consumption loan centers, individual loan business centers, and Internet financial business centers, which has allowed them to focus on building a large retail business.

As the leader of local financial services, Changchun Rural Commercial Bank has played an important role in local economic development. Since its establishment, Changchun Rural Commercial Bank has placed great importance on the customer service experience, promoted diversified development with a "customer-centered" approach, continuously improved efficiency scale and asset quality, and won a number of awards and honors inside and outside the industry. Under the tide of financial technology, Changchun Rural Commercial Bank has stayed up to date and is actively pursuing the path of digitalization and intelligent innovation and development. This cooperation with Infobird will bring strong impetus to the digitalization reform of Changchun Rural Commercial Bank.

Through Infobird solutions for digital and intelligent banks, the customer engagement model of Changchun Rural Commercial bank will embrace an important leap in digital banking, which includes solving the problems of low efficiency of labor, lack of comprehensive data, and the difficulties to better manage employees. With the implementation of customer service and marketing channel integration, intelligent business processes and operations management refinement, Infobird believes that Changchun Rural Commercial Bank's customer experience will be greatly upgraded in the future.