Benzinga | Jan 5, 2022 02:48PM EST

Read Morgan Stanley' Stance On Equifax, Nielsen

* Morgan Stanley analyst Toni Kaplan upgraded Equifax Inc. (NYSE:EFX) to Overweight from Equal Weight and raised the price target to $325 (an upside of 14%) from $264.

* The analyst expects Equifax's organic revenue growth to exceed most Information Services companies from 2022-2024, driven primarily by the company's Workforce Solutions segment.

* Kaplan views Equifax as having stability in its core growth and notes that shares currently trade at a roughly 30% multiple discounts to peers.

* The analyst downgraded Nielsen Holdings PLC (NYSE:NLSN) to Underweight from Equal Weight and lowered the price target to $19 (a downside of 8%), from $25.

* The analyst believes competitive alternatives are gaining more traction.

* While she is not calling for Nielsen to be displaced in traditional national TV measurement, she contends that growth may become more challenged as TV viewership declines.

* The shift away from pay-TV continues to accelerate, and customers explore alternatives in digital, and growth of addressable advertising could mean that the company will play a smaller role, mentions Kaplan.

* Price Action: EFX shares are trading lower by 0.56% at $284.02, and NLSN lower by 3.6% at $20.62 on the last check Wednesday.