PR Newswire | Jan 5, 2022 08:01AM EST

01/05 07:00 CST

Pringles(r) Gives Fans Even More Reasons To Tune In For The 2022 Big GameAn unexpected twist on an age-old snacking problem takes Pringles center stage for its fifth year during the legendary football matchup and ad showdown BATTLE CREEK, Mich., Jan. 5, 2022

BATTLE CREEK, Mich., Jan. 5, 2022 /PRNewswire/ -- After four successful years of infusing a bit of unnecessary genius into the biggest snacking day of the year, Pringles(r) is back as a Big Game advertiser. Delivering humor, inspiration and perfect game day bites for any snack spread, Pringles has proven to be a Big Game favorite - and now in its fifth consecutive year as an advertiser, the brand is returning with an unexpected twist.

There's nothing better than watching the unique ads from your favorite brands during the most anticipated sporting event of the year, but we all know the true star of the show is the food. While viewers may anticipate how the brand is gearing up for game day, Pringles has a trick up its sleeve, addressing a delicious dilemma that is sure to stir up chatter amongst snackers.

"We're excited to kick off another year by bringing something fun and completely new to our dedicated Pringlesfan base and Big Game viewers," said Gareth Maguire, senior director of marketing forPringles. "Our fans will be both surprised and excited to see us address an age-old problem with a pretty delicious, and 'worth it' risk during the most anticipated sporting event of the year."

Without letting too many details out of the can, the :30 spot will be brought to life by the Grey Group and supported by a fully integrated campaign including PR, digital and social media.

Keep an eye out for hints on what the brand has in store ahead of the Big Game and follow @Pringles on your favorite social media platform to keep up with the latest fun and food news.

About Kellogg CompanyAt Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles(r), Cheez-It(r), Special K(r), Kellogg's Frosted Flakes(r), Pop-Tarts(r),Kellogg'sCornFlakes(r),RiceKrispies(r), Eggo(r),MiniWheats(r), Kashi(r), RXBAR(r),MorningStar Farms(r) and more. Net sales in 2020 were approximately $13.8 billion, comprised principally of snacks and convenience foods like cereal, frozen foods, and noodles. As part of our Kellogg's(r) Better Dayspurpose platform, we're helping to end hunger and are committed to creating Better Days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

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SOURCE Kellogg Company