Benzinga | Jan 18, 2022 06:01AM EST

Here's How Facebook Aims To Capitalize On Metaverse

* Meta Platforms Inc (NASDAQ:FB) aims to capitalize on pupil movements, body poses, and nose scrunching of human expression in building its metaverse, Financial Times reports.

* Meta has patented multiple technologies that wield users' biometric data to help power what they see and make their digital avatars animated realistically.

* The patents also indicate how the Silicon Valley group looks to cash in on its virtual world, with hyper-targeted advertising and sponsored content that mirrors its existing $85 billion-a-year ad-based business model.

* Related Content: Apple Vs. Facebook: How The Race For The Metaverse Space Is Shaping Up

* Meta's ambitions include proposals for a "virtual store."

* Meta's patents relate to eye and face-tracking technology, including a system for tracking a user's facial expressions through a headset, a "wearable magnetic sensor system" around a torso for "body pose tracking," and "avatar personalization engine."

* Price Action: FB shares traded lower by 2.08% at $325 in the premarket session on the last check Tuesday.