Benzinga | Jan 5, 2022 08:47AM EST

Esports Entertainment Group Renews Partnership With Take-Two's NBA 2K League

Esports Entertainment Group, Inc. (NASDAQ:GMBL) (NASDAQ:GMBLW) (or the "Company") and their EEG Labs brand is proud to announce a renewal of their partnership with Take-Two's NBA 2K League. Work is already in progress on the current season's Combine and Draft.

Having partnered with the NBA since the inception of the League, the Company continues to deploy state-of-the-art talent analytics and scouting technologies to determine the best of the best for one of the world's most preeminent professional esports leagues.

"We are extremely excited to continue our relationship with the NBA 2K League. EEG Labs has continued to put together a product that is best-in-class," said Grant Johnson, CEO of Esports Entertainment Group. "The NBA 2K League is widely recognized as one of the most competitive leagues across the country and we look forward to another successful year in our partnership."

To close out 2021, EEG Labs innovated their technology with new audio analysis tools, tracking the communications between players in-game to add new layers of nuance to their sophisticated rankings and metrics.

"No other company provides such a complete description of player skill and talent," said Brad Ross, Director of League Operations at the NBA 2K League. "We are thrilled to continue to partner with Esports Entertainment Group and EEG Labs to bring the greatest players of our game into the NBA 2K League."