Benzinga | Jan 11, 2022 07:25AM EST

Color Star Technology To Officially Launch Metaverse, Starting A New Chapter For Entertainment Technology

Color Star Technology Co., Ltd. (NASDAQ:CSCW) (hereinafter referred to as "Color Star" or the "Company"), an entertainment technology company with a global network that focuses on the application of technology and artificial intelligence in the entertainment industry, announced today that the global open beta version of its entertainment metaverse platform "Color World" will be launched on January 28, 2022.

The open and global beta version of "Color World" is an entertainment metaverse platform that Color Star team spared no effort to create. This version will include functions of virtual character, intelligent interaction, automatic NFT scene generation, and second life development, etc. Once launched, uses can register an identity of their choice in Color World and generate an avatar, which can live a brand-new life there. In Color World, all users can make friends, play sports, purchase real estate, buy land, start their own businesses, and even develop their own properties for sale. In addition, users can hold their own concerts, dance performances, and even showcase movies, TVs and short films shot by themselves to Color World's global users.

Sir Lucas Capetian, CEO of Color Star, commented, "We have been making breakthroughs in the technological updates of the entertainment metaverse. We believe metaverse is a brand-new world waiting to be developed, where everyone can not only live a better life, but also show off their talent; our unrealized dreams can be realized in Color World. You can be a music megastar, a business tycoon, even a king of your own kingdom in Color World. Our Color World is open and inclusive, we hope more talents and personal charisma can be realized here. The current online version is the initial version. I believe our Color World will be perfected as the team and participants continue to progress."

The new version and update of Color World indicates the company's dedication to building a metaverse platform. All registered users of the original Color World APP will be automatically updated to the new version of Color World metaverse. It is also believed that the updated version will attract more new registers. This online version will be an open beta version, and Color Star hopes that users around the world can provide valuable feedback so as to make our metaverse more perfect.