Benzinga | Jan 10, 2022 06:03AM EST

Pizza Hut And Beyond Meat Strengthen Partnership With Debut Of Beyond Italian Sausage Crumbles At Locations Across Canada

Pizza Hut(r) and Beyond Meat, Inc. (NASDAQ:BYND) today announced the launch of plant-based Beyond Italian Sausage(tm) Crumbles as a permanent offering at Pizza Hut Canada locations nationwide. Available on threePizza Hut(r) and Beyond Meat, Inc. (NASDAQ:BYND) today announced the launch of plant-based Beyond Italian Sausage(tm) Crumbles as a permanent offering at Pizza Hut Canada locations nationwide. Available on three irresistible Beyond Meat(r) dishes, Beyond Italian Sausage Crumbles are designed to deliver the meaty texture and mouthwatering savory taste that fans love about Pizza Hut's traditional Italian pork sausage. These new menu items are exclusive to Pizza Hut and are back by popular demand after a successful trial in Toronto and Edmonton last summer.

"After seeing great excitement from Pizza Hut fans across Toronto and Edmonton last summer, we're beyond thrilled to give Canadian fans everywhere the opportunity to try and fall in love with these Beyond Meat menu items," said Amy Rozinsky, Head of Consumer Marketing, Pizza Hut Canada. "Pizza Hut and Beyond Meat have a shared vision to innovate new and exciting products that will delight our guests. Beyond Italian Sausage Crumbles offer a delicious plant-based twist on our classic pork sausage that you'll have to taste to believe."

As more and more Canadians adopt flexitarian diets, the two brands are making delicious, nutritious and sustainable protein options more widely accessible year-round. The three mouthwatering Beyond Meat menu items at Pizza Hut are:

* The Great Beyond(tm): A specialty pizza crafted with savory Beyond Italian Sausage Crumbles, paired perfectly with fresh veggie toppings that include sliced red onions and tangy banana peppers, served up on any Pizza Hut crust.

* Beyond Italian Sausage(tm) Alfredo Loaded Flatbread: A crispy flatbread topped with flavor-packed Beyond Italian Sausage Crumbles, roasted red pepper, creamy alfredo sauce and mozzarella cheese.

* Beyond Creamy Alfredo: A savory pasta alfredo dish layered with Beyond Italian Sausage Crumbles, onions, mushrooms and mozzarella cheese that delivers a creamy, delicious bite.

For those who love to customize their orders, Beyond Italian Sausage Crumbles can also be added as a topping to any existing pizza offerings of any size. Made from simple plant-based ingredients without GMOs, soy or gluten, Beyond Italian Sausage Crumbles contain 20g of protein per serving, derived from peas.

"With the combined strength of our brands, we are continuing to increase the accessibility of plant-based protein for Canadians everywhere," said Deanna Jurgens, Chief Growth Officer, Beyond Meat. "At Beyond Meat, we believe that small changes like choosing plant-based protein on your favorite pizza, can make a positive impact on human health and the health of our planet."

The delicious Beyond Meat menu items are exclusive to Pizza Hut on pizzahut.ca and through the Pizza Hut app or pick-up. From January 10 to January 30, Pizza Hut's popular Buy One, Get One (BOGO) deal will allow Canadians to try pizzas topped with Beyond Italian Sausage Crumbles at no additional cost when they purchase a regular-priced medium or large pizza.1 Then for six weeks starting on January 31, Pizza Hut's $5 $5 $5 deal will allow pizza lovers to order a pizza (or three!) with Beyond Italian Sausage Crumbles for only $5 with a regular-priced large pizza.

This national launch in Canada is part of a larger global strategic partnership between Yum! Brands, the parent company to Pizza Hut, and Beyond Meat to create delicious and innovative plant-based protein menu items that meet the growing consumer demand for more diverse protein options. Canada is the second market to permanently offer Beyond Meat menu items nationally. After a successful trial of Beyond Meat Pizzas in the UK last year, Pizza Hut brought them back as a permanent menu option at all Pizza Hut UK Delivery locations in July 2021.