Benzinga | Jan 6, 2022 10:39AM EST

ironSource Says Co First To Market To Support Apple App Store's Custom Product Pages

ironSource (NYSE:IS),a leading business platform for the App Economy,today announced that its Platform now supports Custom Product Pages, a newly-released feature in the latest iOS 15 update. Custom Product Pages allow developers to create multiple versions of each App Store product page, targeted to different user segments. Each page can highlight a specific feature, creative or message likely to interest specific users, and the ironSource Platform allows developers to send users to the relevant customized product page. By providing a more relevant and personalized App Store experience, Custom Product Pages are expected to drive higher installs, helping developers more efficiently scale their app's growth.

"A core part of our product philosophy is being able to develop tools that allow developers to be as sophisticated as possible, as early as possible, in growing their app business. That's why we're excited to be first-to-market in enabling Custom Product Pages, giving developers on the ironSource Platform an early-adopter advantage in leveraging this new App Store feature," said Omer Kaplan, CRO and Co-founder of ironSource. "By offering a customized experience in the App Store - with direct connections to up to 35 different versions of each App Store product page possible via the ironSource Platform - the new iOS 15 feature will help to strengthen developers' UA efforts in a very competitive ecosystem where every edge counts."

The support for Custom Product Pages is available exclusively on the ironSource Platform.