Benzinga | Dec 30, 2021 10:27AM EST

Zhihu Shares Pop As Jefferies Initiates Coverage With Bullish View

* Jefferies analyst Thomas Chong initiated coverage of Zhihu Inc (NYSE:ZH) with a Buy and $10.40 price target. The price target implies a 103.92% upside.

* Zhihu has developed into a "high-quality and trustworthy" online content community, with users sharing knowledge, experience, and insights and finding answers.

* Chong added Zhihu's content-centric approach leads to viral effects in users, advertisers, and content creators.

* Zhihu has a content-centric monetization strategy with multiple business models.

* Zhihu is a Q&A-inspired online content community in China primarily offering user-generated content and professionally generated content.

* It generates revenues from Advertising services, Paid membership services, Content-commerce solutions, and Others. It derives all its revenues within China.

* Price Action: ZH shares traded higher by 1.76% at $5.20 in the market session on the last check Thursday.