Benzinga | Dec 21, 2021 09:11AM EST

Mastercard To Acquire Dynamic Yield; Terms Not Disclosed

Mastercard (NYSE:MA) and McDonald's (NYSE:MCD) today announced an agreement for Mastercard to acquire McDonald's state-of-the-art personalization platform and decision engine company, Dynamic Yield. Dynamic Yield's technology is a natural addition to Mastercard's existing suite of services that help brands deliver more effective and trusted customer experiences across channels.