Benzinga | Dec 21, 2021 06:32AM EST

Scienjoy And Herr Gallery Jointly Announce NFT Blind Box Project With Artist Julie Harvey

Scienjoy Holding Corporation ("Scienjoy", the "Company", or "We") (NASDAQ:SJ), a leading live entertainment mobile streaming platform in China, today announced that the Company intends to develop a NFT Blind Box Project with Herr Gallery, an NFT-focused art gallery based in New York, based on the painting entitled "Liberty" and the subsequent Liberty Mural project by New York artist Julie Harvey. Scienjoy and Herr Gallery plan to unveil the NFT Blind Box Project, along with the launch of Herr Gallery's proprietary NFT marketplace, in the first quarter of 2022.

Ms. Harvey's Liberty Mural project originally involved enlarging a 4' x 6' finished oil painting entitled "Liberty" into a 75' x 50' mural, and then in 1999 installing this mural over a building at 59 Maiden Lane in New York. In these works, the Statue of Liberty is reflected in the mirrored facade of a skyscraper, celebrating the past, present and future of Lower Manhattan. The Maiden Lane installation, however, was damaged by the September 11, 2001 terrorist attacks. The NFT Blind Box Project is based on photographs of the artwork and is expected to create 486 NFTs that will be minted simultaneously. All the resulting NFTs are planned to be auctioned publicly, and Scienjoy and Herr Gallery intend to donate all the auction profits to the artist to support the restoration of her original mural.

According to an industry report by DappRadar, the NFT market marked its best year, generating over $23 billion in trading volume in 2021 and the value of NFT collectibles increased tremendously. Randomly generated collectibles, mainstream celebrities, and the rise of play-to-earn are among the main drivers behind a record year for NFTs. To learn more information about the report, please visit the website at https://dappradar.com/blog/2021-dapp-industry-report.

The NFT Blind Box Project provides Scienjoy with the opportunity to develop NFT projects in support of New York's emergence from the pandemic shutdown, and to cultivate new relationships with the NFT industry's top participants and artists. With Scienjoy's technical support, Herr Gallery expects to launch other future NFT projects, working with more artists under contract, and to build a proprietary NFT metaverse with a function of the marketplace. Scienjoy expects to provide its technologies to support Herr Gallery in future NFT drops, as the Company continues to execute a multi-year plan of integrating AI, AR, and VR technologies into the developing metaverse.