Benzinga | Dec 17, 2021 09:28AM EST

Cinemark Holdings Says Sony's Spider-Man: No Way Home Delivers Co's Best U.S. Box Office Opening Night Of All Time

Cinemark Holdings, Inc., one of the world's largest and most influential movie theatre companies, today announced that enthusiasm for Sony's Spider-Man: No Way Home set a U.S. box office record, delivering Cinemark's best opening night of all time. Ticket sales for the movie skyrocketed through advance sales and continued until opening, with a meaningful portion of fans returning to the theatre for the first time since the pandemic. Demand to see the live-action multiverse in an ultra-immersive auditorium resulted in record-setting XD purchases.

"Moviegoers flocked to our theatres last night to experience Spider-Man: No Way Home in a state-of-the-art cinematic environment, setting multiple Cinemark all-time records," said Justin McDaniel, Cinemark SVP of Global Content. "The sheer volume of people who came to see this film on the biggest screen, many for the first time since the pandemic, underscores the irreplaceable value of the in-theatre experience, which we are thrilled to continue to offer in collaboration with our studio partners. Congratulations to the entire Sony team for a remarkable opening performance for their latest blockbuster."

Most importantly for the exhibition industry, a number of in-theatre moviegoers were returning to the immersive, cinematic environment for the first time since theatres reopened in 2020. This emphasizes that, with strong film content and heightened consumer confidence in moviegoing, theatrical exhibition remains a sought-after out-of-home entertainment experience. Notably, XD ticket sales set an all-time opening night record, showing the power of being truly immersed in a cinematic universe.