Benzinga | Dec 15, 2021 10:03AM EST

Octopus Reports PubMatic Is Now A Preferred Sell-Side Platform Partner For Co., No Terms Disclosed

Octopus Interactive, the largest network of interactive screens inside of Uber and Lyft vehicles, announced today that PubMatic (NASDAQ:PUBM) is a preferred sell-side platform (SSP) partner for the company. Octopus' premium digital out of home (DOOH) video inventory will be available to PubMatic's brand and agency customers, further extending PubMatic's omnichannel offering to reach new video and CTV audiences.

"PubMatic supplies best-in-class programmatic video monetization options, and Octopus provides access to the uniquely desirable rideshare audience," said Dillon Tedesco, CRO of Octopus Interactive. "Rideshare is an essential transportation method for hard-to-reach consumers, and our partnership with PubMatic enhances our ability to connect premium brand advertisers with rideshare passengers in this captive environment."

PubMatic provides high-quality omnichannel reach for advertisers, and is partnering with Octopus as part of their expansion into high-growth channels with top publisher partners in video, CTV and beyond. The Octopus partnership will leverage PubMatic's programmatic infrastructure to allow rideshare video inventory to be included in overall video plans alongside CTV, mobile and desktop video inventory. On a monthly basis, Octopus reaches more than 5 million rideshare passengers, a group that is largely aged 18-49, educated and affluent.

"As PubMatic's brand and agency customers look for in-demand omnichannel opportunities to reach and engage consumers, we are excited to partner with Octopus to provide access to unique rideshare video inventory and high-value audiences," said Paulina Klimenko, Chief Growth Officer at PubMatic."