GlobeNewswire Inc | Dec 13, 2021 06:55AM EST

December 13, 2021

Scottsdale, Arizona, Dec. 13, 2021 (GLOBE NEWSWIRE) -- NOHO, Inc. (OTC PINK: DRNK), a Wyoming corporation (the Company),announced the following:

The Company is finalizing an agreement with a Florida-based supplement manufacturer to assume production, packaging and fulfillment services from a single location.

Currently, the After Shot is manufactured and packed in one facility and the full product is shipped to a separate fulfillment center. Through the new logistics partner, the product will be shipped from the formulator in a concentrate, without water, which reduces shipping costs substantially. The product will then be finished, bottled and packed in the Florida location, which is an FDA/cGMP registered facility. Unlike most manufacturers and bottlers, our new logistics partner also has fulfillment capabilities on premises. As a result, the Company will eliminate the entirety of those shipping expenses. Further, reducing costs, the pick and pack charges incurred with each consumer sale are substantially lower than those of the current provider. As the Company seeks to launch three new products in 2022, starting with the nootropics, focus formulation, the cost savings achieved with the After Shot will be multiplied across the entire product line.

Alcohol Sales Soar

Since alcohol sales soared in 2020, revenues have remained high into 2021 and new categories have emerged that are poised to sustain growth into the future.

As consumers were confined to their homes for the better part of 2020, the popularized video-streaming drinking parties and amateur at-home barkeeps that emerged, have changed consumer behavior, perhaps for the long-term. The proliferation of DIY recipes from newly minted celebrity mixologists, combined with surging sales of alcohol-related hardware, has resulted in brands developing products in the new category of Ready-to-Drink (RTD). Research has also revealed that the increase in sales is from larger individual purchases, suggesting that more of the heaver drinkers may suffer an increase of the dreaded day-after hangover. The Companys After Shot is targeted to the heart of these growing market segments. From the late-twenties junior executive, who still parties hard but now finds it hard to get going the next morning, to the soccer moms having after-game cocktails and the bougie, online drinking-club Winos, NOHOs After Shot is the remedy for those next day woes.

NOHO is reacting to the evolving market by developing strategies adapted to the new alcohol consumer and increased consumption from regular drinkers. In either case, the overall surge in alcohol consumption and revenues is the ideal market environment and timing for NOHO going into the new year.

Eric Stoll, the founder of Lifetime Branding Collab. and now NOHOs marketing and branding leader, said, NOHOs entry into the recovery space, given the recent massive uptick in drinking behavior, is timed perfectly. The After Shot is positioned to be completely unapologetic, offering a much-needed hand of natural goodness to the battle-worn partyer suffering the next-day blues. We dont care who you are or how you got there, NOHO also stands for NO judgment! Were building a brand around fun and the enjoyment of life.

David Mersky, NOHOs CEO, said, The timing couldnt be better for NOHO going into 2022. As we unleash Eric on the growing alcohol market, Im laser focused on our financials and moving toward our planned offering.

More from NOHO In addition to the After Shot, we have developed a new line of products, all leveraging Hydro-Nano technology, which will be rolling out soon. For additional information and product updates, please follow us at www.nohoshot.comand follow NOHO on Twitter at www.twitter.com/NOHOdrink.

Cautionary Note Regarding Forward-Looking Statements.

This press release contains statements that constitute forward-looking statements within the meaning ofSection 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities ExchangeAct of 1934, as amended. These statements appear in a number of places in this release and includeall statements that are not statements of historical fact regarding the intent, belief or currentexpectations of Noho, Inc. (the Company), its directors or its officers with respect to, among other things: (i)financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategyand operating strategy. The words may, would, will, expect, estimate, can, believe,potential and similar expressions and variations thereof are intended to identify forward-lookingstatements. Investors are cautioned that any such forward-looking statements are not guarantees offuture performance and involve risks and uncertainties, many of which are beyond the Companys ability to control, and actual results may differ materially from those projected in the forward-lookingstatements as a result of various factors. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.

Contact:

IR@TheCampusCo.com

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-- $DRNK - NOHO, Inc.