Benzinga | Dec 9, 2021 09:47PM EST

iPower Launches Its First Nutrient Product Line "Flourish" On Amazon

iPower Inc. (NASDAQ:IPW) ("iPower" or the "Company"), one of the leading online hydroponic equipment suppliers and retailers in the United States, is announcing the launch of its new "Flourish" line of advanced nutrient products, now available on Amazon (NASDAQ:AMZN). The initial line includes six SKUs across both nutrient and fertilizer categories with products ranging from cloning gels and plant supplements to plant and vegetable fertilizer, among others.



"We are thrilled to launch our highly-anticipated nutrient product line," said iPower CEO Lawrence Tan. "We expect this to be the first set of many new SKUs that we introduce within the nutrient and fertilizer category. Nutrient and fertilizer sales represent approximately 20% of our total revenue and, until now, have only included third-party branded products. As such, the launch of our very own branded products presents a strong opportunity for both revenue growth and margin expansion.

"In addition to the financial benefit, we believe our Flourish suite of products will provide significant value to the home grower as our products are specifically designed for their needs, which are unique in comparison to the needs of commercial growers. We look forward to continue serving our customers with high-value hydroponic products at an affordable price."

The Company plans to ramp advertising on Amazon's marketplace in addition to mainstream social media platforms to promote brand awareness for Flourish. iPower also anticipates offering the new Flourish line of products across other channel partners as well as its own captive site, Zenyhdro.com.