Benzinga | Dec 9, 2021 09:47PM EST

DBGI Announces Upcoming Launch With Google Pay App

Digital Brands Group, Inc. ("DBGI") (NASDAQ:DBGI), a curated collection of luxury lifestyle, digital-first brands, today announces that it is launching an exclusive branded offer on the Google Pay App; which was just recently relaunched with all new features just this past year.

The Google Pay app is consistently leveraged by approximately 150,000,000 people every month across forty countries, and is evenly balanced between Women and Men mainly within the Gen Z and Millennial sector which comprises 18 to 34 year olds.

Laura Dowling, Chief Marketing Officer of Digital Brands Group, stated that "we are working with a dedicated Google Pay onboarding team right now to launch our exclusive DSTLD offer within the coming days. The compelling nature of this first initiative, focused on denim, should entice many of the payment app users to visit our site, engage with the product and convert just in time to receive their product before the holiday if they like! We are excited to not only partner with Google on an exclusive offer, but to more importantly have exposure to a new very large addressable market that represents significant spending power in addition to their appreciation of quality denim."