Benzinga | Dec 8, 2021 08:06AM EST

DAVIDsTEA Partners With BetterSleep App To Support Connection Between Tea And Healthy Sleep

DAVIDsTEA Inc. (NASDAQ:DTEA), a leading tea merchant in North America, is pleased to announce a new partnership with wellness and sleep tracking app BetterSleep (formerly Relax Melodies), uniquely designed to help people stress less, and sleep better.



"DAVIDsTEA has always had great success with sleep and relaxation blends and infusions, and the partnership we're announcing today with BetterSleep helps to bring this expertise, one step further," said Sarah Segal, Chief Executive Officer and Chief Brand Officer, DAVIDsTEA. "More than ever, people are willing and eager to make simple but meaningful changes to their daily routines to improve their overall well-being. By partnering with BetterSleep, we aim to make sleep and wellness more accessible by offering our communitea the perfect complement to their self-care routines," she added.

The partnership includes pairing specific wellness focused DAVIDsTEA blends with BetterSleep's curated collection of guided meditations, soothing music, playlists, and bedtime stories for adults. For example, DAVIDsTEA's Blood Orange Boost, which helps to enhance focus, has been paired with BetterSleep's Energized Morning guided meditation. It's the perfect combination to practice gratitude and positivity, while the friendly scent of rosemary lifts the spirit and enhances concentration. More expertly curated tea pairings that promote relaxation and help users fall into a peaceful slumber can be found on the DAVIDsTEA x BetterSleep page.

To ensure each customers' wellness journey starts on the right foot, members of DAVIDsTEA's Frequent Steeper(tm) program will receive an exclusive offer to try BetterSleep free of charge, for the first 30 days. Moreover, all DAVIDsTEA employees and Super Steepers, the VIP tier of the brand's Frequent Steeper(tm) loyalty program, will be treated to a 50% discount on one-year app memberships.

"BetterSleep is happy to embark on this exciting partnership with DAVIDsTEA. Health and wellness start with sound sleeping habits, and we hope that this partnership will encourage people to create their own healthy routines," said Simon Alex B?rub?, CEO and Co-founder, BetterSleep.

Follow DAVIDsTEA on Instagram (@davidstea), Facebook (@davidstea), and on TikTok (@davidstea_official) to enhance your wellness journey.