Benzinga | Dec 7, 2021 10:01AM EST

Ford Launches VIIZR, A Technology Built On Salesforce To 'Help Small Businesses And Tradespeople Thrive'

Ford today announced the launch of VIIZR, a new field service tool built on Salesforce and designed to meet the needs of the small business owners that keep America running -- such as plumbers, electricians, and heating and ventilation technicians. VIIZR will help small businesses simplify key commercial activities such as invoicing, scheduling and managing requests, so they can focus on serving their customers from anywhere.

"For more than 100 years, Ford has been the backbone of commercial business," Ford CEO Jim Farley said. "Salesforce is the global leader in CRM and together, Ford is excited to bring advanced digital tools to the trades to help drive the productivity of their business."

The market for field service management is estimated at $3 billion annually in the U.S and is expected to double in the next six years as changes to consumer behavior brought on by COVID will drive high demand for trades2.

VIIZR is built on Salesforce Field Service, a complete solution for managing mobile workforces and providing onsite support, and was developed specifically for trade businesses by Ford, America's #1 in commercial vehicles for 36 consecutive years. There are currently 675,000 small and medium business in service & maintenance and construction vocations in the U.S.

"Small business owners are the foundation of our communities, and every day across America plumbers, electricians and landscapers step into their Ford vehicles to build our economy," said Marc Benioff, chair and co-CEO of Salesforce. "We're thrilled that our incredible new partnership with Ford will help energize millions of entrepreneurs in the trades with the power of Salesforce so they can deliver for their customers and take their businesses to the next level."