Benzinga | Jul 15, 2020 08:34AM EDT

Eros Now Highlights Partnership With CashKaro

DOUGLAS, Isle of Man--(BUSINESS WIRE)-- Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE:EROS), a Global Indian Entertainment Company, today announced a strategic partnership with one of India's largest Cashback and Coupon sites, CashKaro.com. The association allows CashKaro users to benefit from a special discount offer on Eros Now's annual subscription and provide access to Eros Now's massive content catalogue to a wider audience across the country.

Eros Now's continuing commitment to offer convenient payment gateways for consumers has led to the partnership with CashKaro, which will provide additional value to its massive customer base along with the special discount. Importantly, the inclusion of Eros Now also builds CashKaro's entertainment catalogue which currently offers services across categories including fashion, beauty, personal care and electronic devices among others.

As the online video consumption market continues to grow rapidly, offering Eros Now's massive content catalogue including 12,000 plus movie titles, original shows, music, short format content Quickie and more with a discount offer, enhances CashKaro's offerings. Subscribing to Eros Now via CashKaro enables users to avail special discount offers on the annual subscription.

Commenting on the association, Ali Hussein, CEO, Eros Now said, "Today's consumers are increasingly adopting digital mediums to meet their demands and we at Eros Now have been catering to their choices with clutter-breaking initiatives. The strategic deal with CashKaro further builds excitement amongst movie buffs, original show followers and music lovers to access the best of online entertainment by subscribing to Eros Now."