GlobeNewswire Inc | Dec 6, 2021 09:00AM EST

December 06, 2021

Unims relaunches on-air brand with a modern, bold and diverse visual identity that says Vivelo Todo or Live it All

Los Angeles, CA, Dec. 06, 2021 (GLOBE NEWSWIRE) -- viaNewMediaWire --Troika Media Group, Inc. (Nasdaq:TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that it has, in collaboration with Unims, theAmerican Spanish language television network owned by Univision Communications, completed a network rebrand to better reflect the evolution of the audience and content that make up Unims today.

To view the rebrand sizzle reel, click on the following link: https://vimeo.com/644928193or to view the Case Study on the rebrand, click on the following link: https://www.troika.tv/work/unimas-case-study/

TMG collaborates withUnimson Network Rebrand

It has been seven years since Troika and Unims collaborated on the previous network rebrand, the longest-running identity on their air. For 2021, the intent was to create an evolution of the existing brand. However, Unims found that the audience and the programming had shifted significantly enough to warrant a completely new look and attitude.Troika and Unims set out to create a rebrand that would reflect thesignificant change to both. The result was a completely transformed visual identity, one that became current with the evolution of the channel and reconnects with the people and content that make up Unims. This was accomplished in large part by moving from a dark and completely graphic design to one that incorporated people, with added motion, color, energy, and a human side to the brand.

Unims has been a valued client for many years, and we are delighted to be expanding our relationship and for being chosen as an integral partner in the transformation of its network brand.This new visual identity is in lockstep with a vibrant and thrilling brand,saidRobert Machinist,TroikasChairman and CEO.

About Troika Media GroupTroika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visitwww.thetmgrp.com

Forward-Looking StatementsCertain statements in this press release that are not historical facts are forward-looking statements that reflect management's current expectations, assumptions, and estimates of future performance and economic conditions, and involve risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made herein. Forward-looking statements are generally identifiable by the use of forward-looking terminology such as "believe," "expects," "may," "looks to," "will," "should," "plan," "intend," "on condition," "target," "see," "potential," "estimates," "preliminary," or "anticipates" or the negative thereof or comparable terminology, or by discussion of strategy or goals or other future events, circumstances, or effects. Moreover, forward-looking statements in this release include, but are not limited to, the impact of the current COVID-19 pandemic, which may limit access to the Company's facilities, customers, management, support staff, and professional advisors, and to develop and deliver advanced voice and data communications systems, demand for the Company's products and services, economic conditions in the U.S. and worldwide, and the Company's ability to recruit and retain management, technical, and sales personnel. Further information relating to factors that may impact the Company's results and forward-looking statements are disclosed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company disclaims any intention or obligation, other than imposed by law, to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact:

Troika Media GroupKevin Aratarikevin@troikamedia.com

Investor RelationsTraDigital IRKevin McGrath+1-646-418-7002kevin@tradigitalir.com