Benzinga | Dec 1, 2021 08:33AM EST

AccuWeather Network And Nielsen Enter Into Multi-Year TV Measurement Agreement

AccuWeather Global Weather Center -- The AccuWeather Network announced it has entered into a multi-year agreement with Nielsen for cable TV measurement to help deepen AccuWeather's ability to profile its evolving audience, identify trends in viewer behaviors that may represent marketing or programming opportunities, and provide greater insights into engagement with agencies and advertisers who rely on Nielsen as a currency.