Benzinga | Nov 30, 2021 04:49PM EST

Le Figaro And Taboola Renew = Exclusive Partnership With New 5-Year Deal; Terms Not Disclosed

Taboola, (NASDAQ:TBLA) a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a renewal of its collaboration with Le Figaro for five years. Taboola will be the partner of choice for the leading French digital media group to help it achieve its new audience targets.

Since 2018, Le Figaro and Taboola have worked together to provide an optimal user experience on all of the group's key platforms, including Le Figaro, Madame Figaro, TV Mag, Le Figaro Sport, Le Figaro ?tudiant, Le Figaro Sant?, Evene and Le Figaro immovable. In that time, Taboola's innovative approach and its capabilities around brand safety have helped Le Figaro grow audiences and revenues.

The objective of Le Figaro group has always remained the same: to find the right balance to provide an engaging user experience. For this, Le Figaro relies on a combination of Taboola innovations including Taboola Feed and Taboola Newsroom, to create the perfect marriage between revenue generation and engagement objectives. The group has utilized a "test & learn" approach, based on Taboola recommendations and advanced readership insights.

Bertrand Gi?, Le Figaro, says: "We are proud to renew our partnership with Taboola. Collaboration with reliable advertising partners such as Taboola is an essential axis for the group, with a view to better engaging our audiences while generating additional income. It is imperative to receive from advertising partners the most transparent and relevant data possible concerning audience and engagement, in order to be able to make informed decisions."

"Le Figaro's mission of cultivating the interest of readers through quality journalism is noteworthy," said Adam Singolda, Founder and CEO of Taboola. "Taboola and Le Figaro share the same vision of a user experience that keeps readers engaged, while at the same time unlocking new ways for their properties to grow. We are proud to add another five years to this long-term partnership built on trust and innovation."