Benzinga | Nov 29, 2021 06:47AM EST

Olaplex Holdings Announces Expansion Of Its Distribution With Ulta Beauty

Olaplex Holdings, Inc. (NASDAQ:OLPX) ("OLAPLEX" or the "Company"), an innovative, science-enabled, technology-driven beauty company focused on delivering patent-protected premium hair care products to professional hair salons, retailers, and everyday consumers, today announced the expansion of its distribution with Ulta Beauty. Building on OLAPLEX's success with its recent launch of professional hair products in Ulta Beauty salons, the Company's retail products will be available at each of the leading beauty retailers' more than 1,250 stores and on ulta.com beginning January 2022.

"We are thrilled to expand our successful salon partnership with the introduction of our innovative, bond-building prestige haircare retail product offering at Ulta Beauty," said JuE Wong, OLAPLEX president and chief executive officer. "Guests visiting Ulta Beauty salons have experienced the benefits of OLAPLEX. And, as we launch in January, they will find our products for purchase at the front of the store allowing them to achieve their hair goals with each home use. This expansion compliments our current specialty retail presence, further advancing our positioning as a leader in haircare. We believe this represents another indication of the strong momentum we have as we enter 2022."

"We are thrilled to extend our partnership and introduce even more guests to OLAPLEX with this exciting announcement," says Monica Arnaudo, chief merchandising officer, Ulta Beauty. "Staying close to our guest is paramount and we've heard their desire for more OLAPLEX products. The brand has already had a tremendously positive impact in our salon offerings, and we cannot wait to see that passion grow as we launch the products within our assortment in every Ulta Beauty store across the country and online."

The Company noted that the expansion of its retail products into Ulta Beauty was already reflected in the previously disclosed fiscal 2021 guidance provided on November 10, 2021.