RTTNews | Nov 22, 2021 10:26AM EST

10:26 Monday, November 22, 2021 (RTTNews.com) - Entertainment company, Build-A-Bear Workshop, Inc. (BBW), is rising 10% in Monday's morning trade.

On Friday, Build-A-Bear Entertainment had said its newest film, Christmas CEO, would premiere on the Hallmark channel’s Countdown To Christmas event. The show will be aired on prime-time on Friday at 6 pm ET/5 pm CT on Hallmark Channel.

The shares are currently trading at $19.86, up $1.73 or 9.51% since the last close at $18.14 on Friday. The stock has opened at $18.75 in the morning.

In the 52-week period, the shares have ranged between $3.71 and $21.00 per share.

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