Benzinga | Nov 22, 2021 09:33AM EST

Happy Little Clouds Are Coming to IMDb TV As Streaming Platform Launches The Bob Ross Channel

Cinedigm(NASDAQ:CIDM),the leading independent streaming company super-serving enthusiast fanbases,announcedtoday that The Bob Ross Channel, the popular streaming channel featuring the beloved artist, has launched on IMDb TV, Amazon's free streaming service. The wildly popular Bob Ross Channel is now available on all major FAST/AVOD platforms.

Launched in 2020, The Bob Ross Channel, which airs the iconic Bob Ross series The Joy of Painting, has reinvigorated the public's admiration for the kindhearted painter and his calm positivity. During its 31 seasons, the much-loved public television series won three Emmy awards. In the decades following the taping of the show's final episode, Ross has become a refreshing cultural icon. His soothing voice and lasting connection to his audience continue to cultivate a fan base across the world.

"Many of us have grown up with Bob Ross, and even though we never knew him, he was a part of our life," said Jennifer Soltesz, Vice President, Business Development & Strategy at Cinedigm. "I think now, more than ever, we could all use the happiness and calmness he exudes in our lives. Through launching The Bob Ross Channel on IMDb TV, we are proud to have introduced Bob Ross to a whole new generation of viewers across all major streaming platforms."

An innovator in the digital transformation of the entertainment industry for more than two decades, Cinedigm's core mission is to entertain the world by building the world's best portfolio of enthusiast channels and services for the streaming generation. Through a diverse mix of premium SVOD services and dedicated AVOD and FAST channels, Cinedigm's streaming portfolio reaches indie film (Fandor), horror (Screambox & Bloody Disgusting) and family entertainment (Dove Channel), as well as dedicated channels for iconic entertainers, led by Bob Ross (The Bob Ross Channel). Cinedigm's ultimate goal is to build destinations that immerse viewers in content they love while staying at the forefront of technology as the streaming industry continues to evolve.